Senior Go-to-Market Marketing Manager, Americas (IAM)

Thales • Austin, TX

52d • $122,158 - $217,823 • Hybrid

About The Position

Thales is hiring an experienced Senior Go-to-Market Marketing Manager (GTM) supporting our Identity and Access Management (IAM) product covering the United States region to ensure proximity to sales and pipeline impact. This GTM role operates as a commercial marketing partner to sales, shaping priorities, focusing on key accounts, and ensuring marketing is fully aligned to business objectives. Our GTM role requires strong ownership, requiring end-to-end accountability, cross-functional collaboration, and the ability to translate strategy into outcomes.

Requirements

• Bachelor’s degree in Business or Marketing or another related field of study or equivalent work experience
• 5- 8 years in B2B marketing, ideally cybersecurity / SaaS
• Strong experience in go-to-market strategy and execution
• Proven track record of driving pipeline and business impact
• Experience working directly with sales leadership
• Commercial mindset with focus on outcomes (not activity)
• Ability to operate across a global, matrix organization
• Understanding Field & Channel Market scope
• Applicants must be legally authorized to work in the United States for any employer at the time of hire.
• This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

Responsibilities

• Define and drive go-to-market plans aligned to Americas business priorities (incl. BFSI)
• Translate global campaigns into focused, account-driven programs
• Own marketing contribution to pipeline (creation, acceleration, conversion)
• Ensure strong funnel performance and coverage across priority accounts
• Act as a day-to-day partner to sales leadership and account teams
• Co-define target accounts, growth plays, and pipeline priorities
• Bring clear recommendations on where to invest to drive revenue
• Lead and execute end to end high-impact initiatives (executive events, partner-led plays, industry activations)
• Ensure every program is tied to pipeline outcomes, not just activity
• Connect product marketing, digital, BDRs, sales, customer teams, and partners
• Drive alignment and ensure consistent execution across teams
• Support and regional land-and-expand strategy across AMS
• Identify opportunities for upsell, cross-sell, and advocacy at account level
• Track pipeline performance and campaign ROI
• Provide clear, actionable insights and adjustments
• Act as a senior voice within the team
• Support and mentor developing team members
• Help elevate overall team capabilities and ways of working

Benefits

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Program, and Well-being Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree