Senior Go-To-Market Manager

Geotab•Waterloo, ON

2d•Hybrid

About The Position

Geotab is seeking a Senior Go-To-Market Manager who will play a critical role in orchestrating the successful launch and lifecycle of its products and solutions. This role is a dynamic blend of high-level strategy, meticulous planning, and hands-on execution. The Senior Go-To-Market Manager will serve as the central hub, aligning Product, Sales, Marketing, and Operations to ensure innovations make a maximum impact in the market and achieve revenue targets. This position is ideal for someone who is a master of cross-functional leadership and thrives on turning great products into commercial successes.

Requirements

8-10+ years in go-to-market, product marketing, product management, or a related role, preferably within a B2B technology environment.
Diverse skill set, with preference given to candidates with experience in multiple domains, including go to market, strategic pricing, sales, marketing and product management.
Highly analytical with ability to build up robust global business cases and product forecasts.
Experience launching technology software and hardware solutions.
Strong knowledge of channels to market: including Resellers, VARS, Carriers and direct sales.
Data-Driven Decision Making: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Networking Skills: Strong ability to build and maintain relationships with key stakeholders across the organization.
Ambitious: Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
Strategic Thinking: Proven ability to synthesize a big picture strategy that takes in consideration of the entire GTM landscape and product lifecycle.
Collaboration: Ability to work effectively with cross-functional teams.
Market Analysis: Ability to analyze market trends, customer needs, and competitive landscapes.
Product Knowledge: Solid understanding of product development and marketing principles.
Passion for technology and technical products.
Project Management: Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
Team Leadership: Experience in mentoring and guiding junior team members.
Process Improvement: Ability to establish and optimize product launch and GTM processes and standards.
Strong presentation skills (in person and virtually) and ability to deliver training effectively.
Strong team player with the ability to engage with all levels of the organization.

Nice To Haves

Experience in the telematics industry is a plus.

Responsibilities

Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share.
Provide cross-functional leadership in GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.
Connect the product road map to the revenue plan: Develop the strategic business case for new products in partnership with key stakeholders during the discovery phase, ensuring product development is aligned with a validated and profitable path to market. This foundational work includes shaping revenue plans, pricing models, and resource forecasts to secure investment and guide the product roadmap.
Provide leadership in regular cross-functional GTM readiness meetings providing support to manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.
Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement.
Partner with sales, Channel Teams, Partner Program, Revenue Operations, Sales Enablement to define launch-specific sales targets, enablement requirements, compensation considerations, and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they are informed, trained, and incentivized.
Partner with finance on revenue planning, pricing and costing for new product launches.
Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan.
Establish and track Key Performance Indicators (KPIs) for launches, such as pipeline generation, adoption rates, partner engagement, and time-to-revenue, creating dashboards with Revenue Operations to monitor success.
Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion.
Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.
Drive a culture of continuous improvement by leading post-launch retrospectives (post-mortems) to identify lessons learned and refine our GTM playbook.
Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle.