Senior Global Product Marketing Manager

Signal and Strand • El Segundo, CA

21h • $150,000 - $175,000 • Hybrid

About The Position

Signal & Strand is partnering with a leading global consumer company to appoint a Senior Manager of Global Product Marketing. This role plays a critical part in shaping how products are brought to market globally, translating portfolio-level strategy into clear positioning, effective go-to-market plans, and high-impact launches.
Working at the intersection of Product, Brand, and Revenue, this individual will help ensure product stories are differentiated, consistent, and commercially effective across global and regional markets.

Requirements

• 7–10+ years of experience in product marketing, ideally within consumer technology or electronics
• Proven experience leading go-to-market execution for product launches
• Strong foundation in product positioning, messaging, and storytelling
• Experience working cross-functionally with Product, Brand, and Commercial teams
• Familiarity with eCommerce and digital retail environments, including Amazon
• Analytical mindset with the ability to translate data into actionable insights
• Strong communication and stakeholder management skills

Nice To Haves

• Experience operating in a global or multi-region environment is a plus

Responsibilities

• Lead go-to-market planning and execution for new product introductions and major line extensions
• Develop product positioning, messaging, and value propositions grounded in consumer and competitive insights
• Partner with Product Management, Brand & Creative, and Growth teams to bring cohesive launch plans to life
• Support development and execution of global product narratives and messaging architecture
• Contribute to product launch planning, ensuring alignment with investment priorities and business goals
• Collaborate with regional teams to adapt global strategies for local market effectiveness
• Track and analyze product launch performance, providing insights and recommendations for optimization
• Support development of KPIs and reporting frameworks tied to launch success
• Help refine processes that improve consistency, clarity, and speed of execution across launches

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed