Senior Global Paid Media Manager

NAVEX • Charlotte, NC

25m • Hybrid

About The Position

NAVEX is seeking a Senior Global Paid Media Manager to lead and scale our paid media strategy across North America, EMEA, and Japan. This role will be responsible for driving measurable impact on pipeline and revenue through a mix of brand, ABM and conversion-focused campaigns. This is a high-impact, individual contributor role suited for a strategic operator who can elevate an established but evolving program—bringing stronger structure, measurement, rigor and global consistency. You’ll thrive in this hybrid role surrounded by an engaged, collaborative team deeply committed to your success. Join us and help shape what’s next!

Requirements

• 5+ years of experience in paid media, preferably in B2B SaaS or a related industry
• Proven track record of driving pipeline and revenue through paid media programs
• Experience managing global campaigns across multiple regions (North America, EMEA, APAC/Japan preferred)
• Strong understanding of performance marketing metrics, attribution models, and funnel optimization
• Experience managing external agencies and holding them accountable to performance goals
• Hands-on familiarity with paid media platforms (Google Ads, LinkedIn, etc.), particularly in measurement and setup to validate strategy and diagnose issues
• Familiarity with tools like GA4, Google Tag Manager, Salesforce, Marketo and Power BI to tell the story of paid media influence through data

Nice To Haves

• Both agency and in-house experience
• Experience supporting ABM strategies
• Familiarity with marketing automation and CRM systems (e.g., Salesforce, Marketo)
• Experience scaling or transforming a maturing paid media program
• Culture Agility. Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
• AI Readiness. Curiosity and willingness to use AI and emerging technologies to elevate your work and deliver smarter outcomes

Responsibilities

• Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth
• Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
• Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
• Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS
• Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows
• Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization
• Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
• Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)

Benefits

• Meaningful Purpose. Your work helps organizations operate with integrity and protect their people—at a scale few companies can match.
• High-Performance Environment. We move with urgency, set ambitious goals, and expect excellence. You’ll be trusted with real ownership and supported to do the best work of your career.
• Candid, Supportive Culture. We communicate openly, challenge ideas—not people—and value teammates who embrace bold thinking and continuous improvement.
• Growth That Matters. You can count on authentic feedback, strong accountability, and leaders invested in your success so you can achieve real growth.
• Rewards for Results. We provide clear, competitive compensation designed to recognize measurable outcomes and real impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed