Senior Global Marketing Manager
About The Position
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. This position works out of our Plymouth, MN location in the Structural Heart Division. Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of Structural Heart disease. We aim to lead the markets we serve by requiring that the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care. The Senior Global Marketing Manager, Structural Interventions Downstream will play a key leadership role within the Structural Interventions (SI) Global Strategic Marketing team. This individual will be responsible for translating global business and therapy strategy into actionable downstream marketing strategies, including product launches, competitive strategy, digital and omnichannel customer engagement, and regional commercial enablement.
Requirements
- Bachelors' Degree with 6+ years related marketing or product management experience. MBA with 2+ years of related experience also considered.
- Prior marketing experience within medical device or healthcare industry
- Demonstrated experience developing and executing downstream marketing or commercial strategies
- Knowledge/ability to develop and execute a new product launch
- Strong analytical skills as well as written and oral communication skills
- Experience in working in a matrix environment with global and cross-functional partners
- Able to understand technical and scientific information
- Able to interact with physician customers and appropriately represent the company
- Able to influence and motivate individuals from sales, marketing, R&D, clinical and other functional areas to drive franchise forward
- Ability to complete multiple projects simultaneously with tight deadlines on time and on budget
- Ability to travel 30% of the time
Nice To Haves
- Master’s degree or other advanced degree preferred
- Experience in Medical Device, Pharma or Biotech required; experience in Structural Heart industry is desirable
Responsibilities
- Develop and execute global downstream marketing strategies aligned with SI business priorities and growth objectives
- Translate global strategy into clear, actionable programs and tools that enable effective execution across regions
- Collaborate with our regional partners to incorporate local insights into global strategies
- Develop messaging and marketing campaigns and global competitive strategy in collaboration with creative agencies and marcomm to drive our strategic commercial goals
- Lead the development and execution of digital marketing initiatives and omnichannel strategy
- Lead global downstream marketing strategy and commercial readiness for product launches in the main geographies worldwide, working closely with regional marketing, R&D, Operations and sales teams
- Be an expert in the Amplatzer family of products, procedures and clinical data and work closely with Clinical and Med Affairs teams to drive our podium and publication strategy
- Maintain in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs to drive our competitive strategies
- Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment
- Engage with KOLs and assess customers' needs to drive strategic marketing initiatives and enhance product development
- Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance
- Develop market development initiatives that support broader therapy-development priorities and patient-funnel growth
Benefits
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
