Senior Global Integrated Campaigns Manager - Cloud Native

Nutanix•San Jose, CA

1d•$147,200 - $294,000•Remote

About The Position

Nutanix is seeking a Senior Global Integrated Campaigns Manager to lead strategy and execution for finding, engaging, and nurturing prospects and customers across multiple channels. This role is ideal for a demand gen-centric marketer with a proven track record in B2B campaign execution. The successful candidate will develop a deep understanding of the market to drive the Cloud Native campaign, collaborating closely with Product Solutions Marketing, GTM, Programs, Theater Marketing, Partner Marketing, Digital, Web, Customer Success, Content Marketing, and other key stakeholders. The goal is to create holistic marketing plans that increase market awareness, support scalable sales influence and enablement programs, and deliver demand generation campaigns that drive impact for the company and its partners. We are looking for a creative strategist who is collaborative, data-driven, and passionate about achieving results.

Requirements

7+ years in B2B Global Campaign marketing with field/global marketing teams.
10+ years B2B marketing experience.
Proven experience planning and executing global plans that drive pipeline and optimize returns.
Experience in cloud technologies.
Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally.
Expert knowledge of the demand gen mix and a strong track record of driving rapid lead and revenue growth through highly creative campaigns and programs.
Expert organizational skills and the ability to prioritize, monitor, and manage multiple work streams.
Experience with audience segmentation and list acquisition to build prospect lists for advanced targeting.
Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
Experience with sales and marketing automation, such as Marketo and salesforce.com.
Bachelor’s degree with a Marketing or Business focus preferred.

Nice To Haves

MBA or advanced business degree a plus.

Responsibilities

Serve as a seasoned leader in planning narratives for different channels that powerfully resonate with target audiences.
Influence stakeholders such as GTM, Product Solutions Marketing, and Performance Revenue Marketing Teams to drive alignment and execution.
Develop campaign activation plans based on market analysis, trends, themes, and ITDM/Platform Engineer personas, including understanding the buyer journey and recommending content assets and digital strategy.
Build campaign plans for key audiences and direct the execution of the campaign.
Work with theater marketing teams (AMS, EMEA, and APJ) to ensure alignment and inclusion with the overall campaign strategy.
Direct all elements of marketing demand generation, including design, development, resourcing, communication, and budgeting.
Consistently iterate and improve marketing programs through regular measurement and optimization.
Create and own campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel.
Partner with key stakeholders to define campaign messaging and customer journeys for target audiences.
Develop creative strategies and assets for global demand generation and awareness campaigns.
Establish and maintain the campaign plan and calendar, as well as individual campaign timelines, coordinating deliverable schedules across marketing.
Create, track, and monitor KPIs to ensure the effectiveness and performance of campaigns.