Senior Global Event Marketing Manager

BrazeSan Francisco, CA
$103,000 - $150,000Hybrid

About The Position

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Requirements

  • 8+ years of experience driving events at high-growth B2B tech companies.
  • Comfortable with $5M+ event budgets, vendor negotiations, and strategic problem-solving when timelines are tight.
  • Analytically minded - examine data before and after every event and ask 'what did we learn?'.
  • Owned complex programs, work effectively across functions, influence through relationships and ideas, and maintain composure and focus in high-pressure situations.
  • 8+ years in event marketing and production within B2B tech (corporate, customer, or employee programs).
  • Proven track record managing budgets over $5M.
  • Experience owning complex, multi-faceted event programs.
  • Strong analytical mindset and ability to define success metrics.
  • Comfort with vendor negotiation, contracts, and accounting processes.
  • Excellent project management and ability to execute under tight timelines.
  • Cross-functional collaboration and influence skills.
  • Demonstrated ability to develop strategic plans and translate them into executable roadmaps.

Nice To Haves

  • Experience with digital or hybrid event components (livestream, registration platforms, virtual attendee experiences).
  • Track record building playbooks or scalable processes.
  • Background managing high-touch executive or incentive programs.

Responsibilities

  • Drive event production and strategy for flagship external events and tier 1 internal events.
  • Lead the development of a three-year Executive Program strategy.
  • Partner to build the event measurement, strategy, and ops infrastructure that scales the entire event portfolio.
  • Report directly to the VP of Global Events.
  • Work across event, agency, creative, sponsorship, and demand generation partners to execute 6+ major global programs annually.
  • Manage strategy, creative, logistics, speaker sourcing, budget ownership, and data to prove ROI.
  • Build playbooks and templates that make future events faster and smarter.
  • Spearhead the development of a comprehensive three-year Executive Program strategy and roadmap, defining objectives, target audience segments, experience models, measurement frameworks, and go-to-market approach.
  • Drive key workstreams for flagship conference and other owned, customer-facing programs, including venue management, creative, F&B, AV, and attendee experience.
  • Own reporting on attendance, engagement, and pipeline metrics while building playbooks that guide future iterations.
  • Manage strategy, logistics, and ROI for Sales Kickoff and the annual incentive trip.
  • Work with the analytics team to define KPIs and build dashboards across owned events and 200+ regional events.
  • Manage external speaker sourcing and contracts; identify and negotiate with marquee talent.
  • Build and maintain global event playbooks, templates, and vendor relationships.
  • Manage event budgets, negotiate vendor contracts, and optimize spend.
  • Develop and track event strategies in partnership with cross-functional teams (promotion, comms, attendee journey).
  • Contribute to portfolio strategy and measurement framework rollout.

Benefits

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®
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