Senior Global Brand Director panKRAS
About The Position
The Senior Director, Global Commercial, panKRAS will lead the global commercial strategy for AstraZeneca’s clinical-stage oral, multi-target KRAS inhibitor. The role is part of the Global IO Commercial Franchise Team and will shape the asset’s commercial potential from an early stage, supporting AstraZeneca’s ambition in pancreatic, colorectal and lung cancer. Working with Clinical Development, Global Medical Affairs, Regulatory Affairs, Diagnostics, Pricing and Market Access, Global Analytics & Insights, Digital, Corporate Affairs, regional and country teams, and other partners, the role will ensure patient, customer, market and competitive insights inform indication prioritisation, target product profile, evidence-generation strategy, investment decisions and the pathway to launch. The role is accountable for differentiated strategy and positioning, market and customer insight, input to development and investment choices, market-shaping programmes, and commercial planning and preparation through launch and beyond. It will also represent Global Commercial in cross-functional teams and governance forums. The position leads global brand strategy and planning, launch readiness and execution, agency and vendor relationships, and management of brand budgets, forecasts, resources and performance. It identifies and manages strategic, operational, regulatory and reputational risks and ensures activities comply with applicable policies and requirements.
Requirements
- Bachelor's degree in a relevant field.
- At least 10 years’ experience in the pharmaceutical and/or healthcare industry, with experience in one or more of brand marketing, sales, market research/analytics or strategic planning.
- Relevant experience in pharmaceutical development and commercialization, including strong oncology commercial experience.
- Proven pre-launch and launch excellence, including creating and executing global brand strategies and campaigns.
- Strong strategic marketing, customer insight, forecasting, market research, competitive analysis and business-case skills.
- Strong clinical and scientific acumen and ability to translate complex evidence into clear commercial choices.
- Demonstrated success leading cross-functional teams in a global matrix and influencing laterally and vertically.
- Strong business and financial acumen, including budget and agency management.
- Exceptional written, verbal and presentation skills, including communicating with senior leaders and diverse markets.
- Enterprise mindset, high ethical standards, personal integrity, urgency, and ability to deliver with a high degree of autonomy.
Nice To Haves
- GI Oncology, pancreatic or colorectal cancer, or biomarker-driven therapy experience.
- Advanced degree in business, science or a related field; MBA preferred.
- Sales, customer-facing or market access experience.
- Formal people-management experience.
- Experience supporting late-stage development, Phase III investment decisions or lifecycle strategy.
Responsibilities
- Set and communicate a differentiated, long-term global brand strategy aligned with GI tumour strategy and broader Oncology priorities.
- Lead annual strategic and operational planning, including positioning, segmentation, customer strategy, value proposition, target market selection and lifecycle priorities.
- Generate customer, patient, market and competitive insights and translate them into commercial choices.
- Provide commercial and strategic input to development priorities, including indication and patient-segment prioritisation, target product profile, evidence-generation needs, clinical-development trade-offs and investment choices.
- Develop revenue forecasts and business cases informed by insights and commercial judgement.
- Represent Global Commercial in product-team, development and investment forums, including providing input to evidence generation, clinical-development strategy, stage-gate decisions and Phase III investment choices.
- Lead global launch strategy, readiness and execution across priority markets, with milestones, decision points and performance measures.
- Engage regional and country teams, incorporate market feedback, and establish ways to share learning and accelerate adoption of best practice.
- Lead agency and vendor relationships, ensuring quality, pace, compliance, value and effective use of resources.
- Manage global brand budgets, forecasts and resource allocation with clear prioritisation and financial discipline.
- Define a performance framework and use leading and lagging measures to identify gaps, risks and opportunities.
- Provide brand and business updates to senior leadership and drive clear decisions and follow-through.
- Identify and manage strategic, operational, regulatory and reputational risks, ensuring compliance with policy, legal, regulatory and industry requirements.
Benefits
- Short-term incentive bonus opportunity.
- Eligibility to participate in an equity-based long-term incentive program for salaried roles.
- Eligibility for a retirement contribution for hourly roles.
- Commission payment eligibility for sales roles.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
