Senior Funnel Specialist (m/w/d)

Pammys

3d • Hybrid

About The Position

Pammys is seeking a Senior Funnel Specialist to write compelling copy that drives sales. The ideal candidate will understand the psychology behind purchasing decisions and be able to craft advertisements, product descriptions, and website copy that resonate with customers. This role is crucial for scaling the company's annual revenue from mid-eight figures to nine figures. The specialist will be responsible for the entire funnel journey, from initial ad exposure to purchase completion, and will develop new content funnel formats like advertorials and native ads.

Requirements

• Approximately 3 years of experience as a copywriter in marketing (product descriptions, website copy, etc.).
• Excellent German and English language skills.
• Previous experience as a Creative Strategist, Media Buyer, or Copywriter (or a combination).
• Thorough research skills, creative writing ability, and understanding of the psychology behind purchasing decisions.
• Basic understanding of Media Buying / how Facebook Ads function.
• Solid computer skills.
• Submission of a work sample or portfolio (e.g., listicles, own ad copy) with the application.

Nice To Haves

• Experience writing in industries with a strong direct-response tradition.
• Ability to see which hook is effective, which angle works, and where the reader drops off before purchasing.

Responsibilities

• Write ad copy, product descriptions, and website copy along the entire customer journey: Advertisement → Product Page → Purchase
• Understand performance marketing as psychology, persuading both emotionally and rationally.
• Build authority and trust through copy, utilizing social proof and potentially industry references.
• Develop new content funnel formats, including advertorials, listicles, and native ads, with calls-to-action following informative content.
• Create relatable storytelling around the company's Unique Selling Proposition (USP).
• Reduce purchase barriers on the website by incorporating trust elements (e.g., Klarna, PayPal).
• Deeply understand target audience needs and consistently write in the brand's voice.
• Understand the fundamentals of Media Buying and how Facebook Ads work, thinking like a potential customer.

Benefits

• Real career prospects – grow into the role that suits you.
• Flexible working hours that adapt to your life.
• Generous training budget for personal development.
• A culture where your opinion counts and appreciation is lived.
• Short decision-making paths: Less bureaucracy, no endless meetings.
• Modern, central offices in Hamburg and Kiel.
• Your setup, your choice – Laptop or MacBook, plus an iPhone.
• Wellpass fitness subsidy for your balance.
• Free drinks, employee discounts & corporate benefits.
• Regular team events.
• Freedom for your own ideas, personal responsibility & active co-design.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed