Senior Frontend Engineer (Growth & E-commerce)
About The Position
Build and maintain the storefronts customers use to shop on the company’s dispensary and brand sites, while owning the measurement mechanisms used to assess their performance. The role covers React and Next.js features, analytics implementation from component dataLayer events through Google Tag Manager to GA4 and BigQuery, technical SEO, and integration with Sweed, the e-commerce and POS platform used for menus and checkout. Ensure tracking codes and pixels are correctly installed, capture the intended data, and send accurate information to the systems and platforms used by the business. Work across storefront features, analytics measurement, embedded checkout tracking, e-commerce integrations, technical SEO, growth experiments, and new site launches. Direct and review external contractors assigned to frontend and analytics work. The team works in two-week sprints and ships weekly, with testable acceptance criteria, small reviewed pull requests, staging checks, accessibility verification, and automated tests. AI coding tools such as Claude Code and Cursor are used daily, and their output is checked against acceptance criteria and production data.
Requirements
- At least 5 years building production React applications, including Next.js and TypeScript.
- At least 2 years implementing analytics in code, including GTM, GA4, and dataLayer design.
- Working SQL skills, ideally using GA4’s BigQuery export.
- Experience integrating third-party commerce APIs.
- Accessible frontend work to WCAG standards, with automated tests as part of completion.
- Scrum team experience.
- Daily use of AI coding tools.
- Clear writing that marketers or QA engineers can act on.
Nice To Haves
- Experience with Sweed, Dutchie, Jane, another menu and POS platform, or other regulated e-commerce.
- Technical SEO experience for large server-rendered sites.
- Experience with cross-domain or iframe tracking and browser privacy and consent constraints.
- Headless WordPress with ACF experience.
- Experience with server-side tagging and experimentation platforms.
- Experience with Metabase, Looker, or another BI tool.
Responsibilities
- Build React and Next.js storefront pages and components in TypeScript, with tests and accessibility to WCAG 2.2 AA.
- Own the tracking plan and measurement chain, including dataLayer events, GTM containers, GA4 properties, and BigQuery export.
- Maintain analytics data quality, reconcile GA4 against e-commerce revenue, and build automated checks to protect tracking during releases.
- Implement and govern tracking across embedded checkout, including attribution, consent, marketing pixels, and tags.
- Maintain the Sweed integration, including menu and product data, store routing, edge cases, and ongoing API integration work.
- Manage technical SEO across store, menu, and product pages, including structured data, sitemaps, canonicals, and crawlability.
- Support the Growth team’s A/B tests and conversion analysis by implementing variants and measurement tracking.
- Launch new sites from the shared codebase, each with its own analytics and content setup.
- Direct and review external contractors assigned to frontend and analytics work.
- Work within the team’s sprint and release practices, including tests, accessibility verification, analytics checks, staging review, and pull request review.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Paid holidays
- Paid time off
- Product discounts
- Potential eligibility for an annual bonus program based on individual and company performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
