Senior FP&A Analyst

Point Digital Finance, Inc. • Palo Alto, CA

6d • $104,500 - $145,950 • Remote

About The Position

The Senior FP&A Analyst – Sales & Marketing Finance serves as the dedicated finance partner to Point's Marketing and Sales leadership. The role owns the marketing budget and forecast, develops unit economics to guide channel investment—including customer acquisition cost (CAC), conversion, and payback—and translates funnel performance into its impact on origination volume, revenue, and profitability. The analyst creates scalable reporting and planning processes for go-to-market spend and headcount, and presents insights to senior leadership and, when needed, investors and the Board.

This is a remote position, and candidates must reside in one of Point’s states of operation. Point also describes its culture as remote-first, with virtual collaboration and team gatherings; select roles may require onsite work at the Palo Alto office one day per week.

Requirements

• At least 5 years of progressive experience in FP&A, corporate finance, accounting, or a related field.
• At least 2 years of experience supporting Marketing, Sales, or Growth teams.
• Bachelor’s degree in Finance, Accounting, or Economics.
• Strong quantitative and analytical skills, including the ability to interpret financial data and identify trends.
• Advanced experience building complex financial models in Excel or Google Sheets.
• Solid core finance and accounting skills.
• Must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, or WI.

Nice To Haves

• Experience at a consumer fintech, lending, or direct-to-consumer company with paid acquisition.
• Understanding of the real estate market and/or fintech industry.
• Experience with NetSuite ERP or NetSuite Planning and Budgeting software.

Responsibilities

• Build and own a driver-based marketing and sales forecast linking channel spend, leads, applications, fundings, and revenue.
• Own the Marketing and Sales expense plan, including channel and program spend, agency and vendor costs, headcount, and commissions.
• Track and analyze variances between actual and forecasted financial performance, providing actionable insights to senior management.
• Model ROI for new channels, campaigns, partnerships, and sales initiatives, and run what-if scenarios for budget reallocation.
• Advise Marketing and Sales leadership, challenging spend and prioritizing investments based on return.
• Produce monthly go-to-market performance reporting and dashboards covering CAC, cost per funded deal, conversion rates, and ROAS.
• Partner with Accounting on marketing accruals, prepaid spend, and commission calculations to support an accurate month-end close.
• Partner with Marketing Analytics and Data teams to reconcile ad-platform spend data with the general ledger and establish a single source of truth for go-to-market metrics.

Benefits

• Comprehensive medical, dental, and vision plans, with flexible spending account (FSA) and health savings account (HSA) options.
• Unlimited paid time off and 10 company holidays.
• Fully remote work options and an in-person office environment in downtown Palo Alto.
• Paid parental leave: Point supplements state Paid Family Leave so employees receive 100% of regular base pay, plus two additional weeks of fully paid leave after state PFL ends; in states without PFL, up to 8 weeks of paid parental leave. Employees also receive 4 weeks of fully paid transition time, during which they may work 2–3 days per week while receiving full base pay.
• Equity.
• 401(k) retirement plan.
• Guaranteed life insurance and short- and long-term disability coverage.
• Monthly internet and mobile plan stipends, wellness perks, a one-time home office reimbursement, and company-provided equipment including a MacBook and monitor.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior