Senior Field Marketing Specialist

Egnyte•Remote, United States

123d•$90,000 - $100,000•Remote

About The Position

Egnyte is looking for a Senior Specialist of Field Marketing to join our Growing Verticals go-to-market efforts. This is a high-impact, individual contributor role that sits at the intersection of strategy and execution—and at the forefront of defining where Egnyte grows next. You’ll be equally comfortable analyzing market signals to shape a long-term vertical bet and rolling up your sleeves to run the programs that bring it to life. You will work closely with our vertical leaders to design & implement the strategy for identifying and activating growing verticals.

Requirements

5-7+ years in Field Marketing.
Proven experience as a strong individual contributor owning strategy and execution end-to-end.
Experience building and running programs that drove significant pipeline.
Ability to work cross-functionally without direct reports.
Centralized planning ('Hub') mentality; ability to see how all moving parts of a multi-vertical team fit together.
Systems mindset; ability to identify messy processes, understand root causes, and build templates or workflows to fix them.
Proficiency with AI, Salesforce, event platforms, and tools like Outreach.
Excellent communication skills, including presenting to Sales Leadership and executing detailed plans.
Comfort with numbers and data analysis, including VLOOKUPs and pivot tables.
Understanding of terms like pipeline sourced, cost per op, and conversion velocity.

Responsibilities

Identify emerging industries and account segments that are trending up using data from Sales, Product Marketing, and external market signals.
Build and execute targeted strategies to drive accelerated pipeline growth in identified focus areas.
Design and run niche, targeted programs such as executive roundtables, industry-specific digital campaigns, intimate dinners, and account-based activations.
Partner with the Channel team to leverage the partner network for expanded reach.
Develop standardized frameworks ('Event-in-a-Box') for consistent event quality across the team.
Utilize and optimize the core tech stack (Splash, Cvent, Outreach, iCapture) and AI tools to improve efficiency and generate insights.
Identify opportunities for AI to reduce busywork, surface better insights, and accelerate lead follow-up by Sales.
Present growth theses to Sales Leadership and gain buy-in on program strategies.
Execute all details of marketing programs to ensure successful implementation.
Build trust with Sales teams by acting as a partner.