Senior Field Marketing Manager

Figure Lending•San Francisco, CA

9d•Remote

About The Position

The Figure Marketing team seeks a driven, experienced cross-functional Senior Field Marketing Manager to collaborate with our Partnerships, Marketing, Communications and Partner Success teams to bring the Figure brand to a wide variety of conferences, trade shows, and events. The duties for this role will include creating events, campaigns, and programs that elevate Figure’s product and brand awareness, drive pipeline, and boost partner engagement in areas ranging from home equity, mortgage, solar, and home improvement to fintech generally.

Requirements

At least 6-8 years of marketing experience, with a strong emphasis on planning and managing events in partnership with a sales org
Proven ability to conceptualize and execute unique, high-impact events that drive engagement among existing and prospective partners and industry thought leaders.
B2B marketing experience is essential; experience in Fintech (and especially Home Equity / Mortgages) or another highly regulated industry is preferred, but not required.
Demonstrated expertise in executing events across in-person, hybrid, and virtual formats.
You'll collaborate with a skilled Design team, but having a keen eye for design, aesthetics and details will be helpful for ensuring visually compelling creative execution and effective outcomes.
Strong executive presence, with the ability to confidently engage and influence senior leaders, stakeholders, and external partners.
Extensive cross-functional collaboration experience; a strong team player.
Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
You are creative and bring a builder’s mindset. You’re excited to test ideas, explore new content formats, and learn what works through experimentation.
A positive, proactive, and adaptable attitude with enthusiasm for new challenges.

Nice To Haves

B2B marketing experience is essential; experience in Fintech (and especially Home Equity / Mortgages) or another highly regulated industry is preferred, but not required.

Responsibilities

Lead field events from concept to execution, including ABM initiatives, for conferences and trade shows, sponsorships and speaking opportunities
Plan, develop and execute on a portfolio of events to potentially include conferences, trade shows, Figure-hosted events, and other field events.
Create and manage event budgets to ensure timely and cost-effective delivery.
Partner closely with the Partnership teams to align closely on objectives, outcomes, and positioning for the portfolio of events Figure is looking to sponsor, speak at, host, or attend throughout the year.
Oversee all logistical aspects of events, such as venue selection, registration, attendee communications, speaker management, content development, materials, and onsite execution.
Build systems and procedures to streamline team participation in events.
Conduct post-event analyses and debriefs, assessing effectiveness, demand generation, and areas for improvement.
Collaborate with cross-functional teams to execute multi-touch, integrated marketing programs that align with Partnership objectives, revenue goals, and corporate initiatives.
Track and measure event performance, sharing insights, progress updates, and results with both GTM and non-GTM stakeholders.
Champion the core Figure values and brand positioning and be part of the team representing Figure.
Travel within the U.S. for event execution as required.

Benefits

Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Employer-funded life and disability insurance coverage
11 Observed Holidays & PTO plan
Up to 12 weeks paid family leave
Continuing education reimbursement

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume