Senior Field Marketing Manager

Recorded Future•Boston, MA

12h•Hybrid

About The Position

Recorded Future is seeking a strategic and innovative Senior Field Marketing Manager for East including Public Sector. In this role, you will drive pipeline growth and customer retention by designing and executing targeted marketing campaigns exclusively for our targeted accounts. You will integrate advanced digital and data-driven strategies with a deep understanding of our products to ensure high-impact, multi-channel campaigns that resonate with both technical and business audiences.

Requirements

7+ years’ experience in field and partner marketing initiatives.
Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution.
Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs.
Exceptional project management skills and the ability to align tactical plans with overarching business strategies.
Proficiency with key marketing and sales tools (including CRM and marketing automation platforms).
Willingness and ability to travel 10%-20% of the time.

Nice To Haves

Experience in the public sector and cybersecurity industry is a plus.

Responsibilities

Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth.
Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.
Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market.
Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates.
Develop and implement a targeted account strategy to support account-based selling.
Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives.
Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization.
Manage budgets and expenses in an organized manner to maximize marketing impact.
Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs.
Dedicate the majority of focus (75%-80%) to field marketing events and support and drive joint partner marketing activities (20-25%).