Senior Field Marketing Manager

Celigo

4h•Remote

About The Position

At Celigo, integration empowers innovation. As a modern Integration and Automation Platform (iPaaS), Celigo simplifies how companies integrate, automate, and optimize processes using runtime AI and prebuilt integrations. This Senior Field Marketing Manager role is a high-impact, strategic position responsible for owning and driving regional and segment-based go-to-market execution. The role acts as a critical revenue driver, translating corporate strategy into measurable regional results. The individual will operate with a high degree of autonomy and business acumen, working cross-functionally with Sales, Operations, and Product to create demand, accelerate high-value deals, and embed the brand within key accounts and regional ecosystems. This role requires a seasoned marketer with a proven track record of maximizing ROI and optimizing existing playbooks.

Requirements

Deep understanding of the sales process, pipeline metrics, and how to allocate marketing budget for maximum ROI.
Ability to confidently discuss business impact and revenue forecasting with sales leadership.
Proven ability to operate with a high degree of independence, challenge existing norms with data-driven recommendations, and lead difficult conversations with internal stakeholders to drive better outcomes.
Strong analytical skills with the ability to turn data into action.
Ability to thrive in a fast-paced, agile environment.
Some travel will be required
5+ years of progressive experience in Field Marketing, Demand Generation, or a similar revenue-focused marketing role, preferably in a B2B SaaS environment.
Demonstrated experience leading cross-functional teams without direct authority and acting as a trusted advisor to senior executives.
Hands-on experience with HubSpot and Salesforce.

Responsibilities

Own the development and execution of holistic, regional, and vertical-specific marketing strategies that directly map to territory pipeline and revenue goals.
Innovate ‘event-in-a-box' initiatives and scalable field motions, ensuring measurable impact and repeatability across territories.
Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts.
Lead a robust, weekly communication cadence with regional Sales leadership to drive alignment, present commercial performance against shared metrics, and gather critical market intelligence to influence global strategy.
Act as the primary commercial bridge between regional sales teams and the broader marketing organization, ensuring a seamless, aligned, and optimized go-to-market motion.
Champion the execution of sales plays, owning enablement, measurable execution timelines, and closed-loop follow-up to demonstrate clear revenue attribution.
Embed into core sales rhythms (e.g., QBRs, team meetings) to provide strategic input and proactively uncover new opportunities for revenue acceleration.
Synthesize and deliver timely, high-level field insights and candid feedback to Global Campaign and Product Marketing Leads to shape and optimize core messaging, offers, and channel strategy.
Support 1:1 and 1:few ABM efforts, customizing campaigns for strategic accounts and industry verticals.
Partner with SDRs, AEs, and Campaign Leads to optimize outreach and conversion strategies.
Architect and execute high-impact regional executive events and roundtables targeting senior-level buyers (CIOs, CFOs, RevOps Leaders) and builders.
Negotiate and coordinate premium brand representation in key user group events (ERP - NetSuite, Microsoft) and industry associations to elevate market presence.
Collaborate on a strategy for a high-profile presence at major industry summits, ensuring alignment with global narrative and measurable lead capture.
Integrate key partner campaigns into the regional field strategy, working closely with Partner Marketing to maximize joint pipeline creation.
Lead co-marketing and co-hosting efforts with strategic partners on regionally relevant thought leadership and demand generation campaigns.
Work closely with the Digital Campaign Lead to inform and localize digital efforts for your regions.
Act as the voice of the field, providing structured feedback to Campaign Leads to influence messaging, offers, and channel mix.
Partner with Sales Ops to track influenced and sourced pipeline; adjust programs to maximize revenue impact.
Track and measure field program performance, report results, and continuously optimize for impact.