Senior Field Marketing Manager

Samsara•New York, NY

2d•$116,323 - $195,500•Remote

About The Position

Samsara is seeking a strategic, results-driven Senior Account-Based Marketing Manager to join their top-notch marketing team. This role will be responsible for owning 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts, in close partnership with the Enterprise Sales team. The position involves leading regular account planning sessions, building a full mix of ABM tactics against target accounts, and collaborating with digital, content, demand generation, and field marketing teams to create personalized experiences for the entire buying committee across the buyer's journey. The North America ABM program is structured around key growth drivers for Enterprise clients: acquiring new customers, advancing active opportunities, expanding existing customer relationships, and growing alongside partners. This is a highly cross-functional role requiring close collaboration with Sales, Marketing, Product Marketing, and Marketing Operations, along with strong communication skills. This is a remote position open to candidates residing in the US.

Requirements

6+ years of ABM, demand generation, and enterprise B2B marketing, with a focus on SaaS and high-tech solutions.
Experience building and running 1:1 and 1:few ABM programs — account selection input, buying committee mapping, personalized content and campaign development, and hands-on familiarity with the channel mix (personalized digital, direct mail, account landing pages and content, content syndication, account-level events), including how each is built, costs, and is measured
Track record partnering directly with enterprise AEs and sales leadership on account strategy, including running account planning sessions that Sales values
Demonstrated ability to navigate complex account and pipeline challenges, weighing sales priorities, available resources, and channel performance
A clear point of view on how to measure ABM impact, including how you handle the attribution ambiguity that comes with multi-touch account programs
Bachelor's degree or equivalent experience
Experience working with AI tools
Remote position open to candidates residing in the US

Nice To Haves

Strong attention to detail, executive presence, and excellent communication skills, with the ability to influence across all levels of the organization
A self-starter mindset with strong leadership instincts, sound judgment, and the ability to manage multiple priorities in a fast-changing environment
A passion for results, measurement, and optimization, with a focus on driving ROI and solving problems proactively

Responsibilities

Own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts
Partner closely with Enterprise Sales teams to lead bi-weekly 1:1 account planning sessions and develop tailored plans for specific accounts
Build buying-group plays that reach multiple stakeholders on a committee with coordinated, personalized messaging across the buyer's journey
Act as a strategic thought partner to Sales by identifying opportunities, solving challenges, and aligning marketing effort to account priorities
Orchestrate cross-functional partners in digital, content, demand generation, field marketing, product marketing, and marketing operations to bring account programs to life
Own account progression and closed-loop reporting for your portfolio, delivering measurable impact on pipeline and closed-won, with a recommendation attached to every read-out
Manage program budget with accurate cost tracking at the account and play level