Senior Field Marketing Manager

Nexthink•Boston, MA

7h•$125,000 - $150,000•Hybrid

About The Position

Nexthink is looking for an experienced field marketer to join our North American Field Marketing team. Success in this role requires the ability to define an activity strategy with brand, customer acquisition and growth goals at the heart, provide excellent project management & communication skills, maintain a keen eye for compelling and innovative experiences. Your attention to detail, field, partner and channel marketing experience, and ability to build strong business relationships cross functionally will drive you to succeed in Nexthink’s fast paced and dynamic environment.

Requirements

10+ years of professional B2B marketing experience in Enterprise SaaS
Experience building, executing, and scaling corporate events, including major trade shows and smaller regional events targeting enterprise clients
Operational mindset with the ability to find efficiencies and create processes that help scale the field marketing program as the organization grows
Excellent communication and project management skills with the ability to find creative solutions to challenges
Experience presenting progress and outcomes to senior leadership
Capable of directly owning and managing all elements of field programs from conception to measurement, including but not limited to: strategy, project management, vendor negotiation and management, production, event registration, data gathering/reporting, evaluations, speaker engagement, cross-functional partnering, lead processing and follow up
Able to influence at multiple levels without authority
Thrives in an ambiguous environment; can independently remove blockers and make decisions autonomously
Exhibits ability to stay calm under pressure; resilient to setbacks (which we all know are common with events!)
Experience partnering with sales, marketing, and partner teams to strategize, communicate, and deliver event experiences that resonate deeply with customers along buyer’s journey
Prior experience with CRM and Marketing Automation platforms strongly preferred
Willing to travel at least 30%
Bachelor’s degree or equivalent; MBA strongly preferred

Responsibilities

Partner across the organization to strategize and execute amazing experiences that drive the business forward with key accounts
Liaise directly with partner marketing managers at key accounts to develop marketing strategies that will grow our relationships and sales pipeline
Strategize, plan and execute all aspects of events including goal setting, speaking sessions, audience acquisition, pre, post and on-site logistics, budget management, and measurement to ensure the success of these events
Coordinate event marketing lead processes and communication mechanisms including event promotion, follow up and nurture with demand generation and content teams
Collaborate internally across teams to ensure events achieve goals
Manage and oversee events on the day of as required, including problem-solving, directing event set-up, communicating with staff, and organizing deliveries/vendors
Pre, onsite and post event logistical management
Conceptualize and design event inventory that align with our evolving branding and corporate culture
Think big to deliver new ideas and creative approaches to constantly improve the customer experience