Senior Field Marketing Manager - Regional Events

Fin•San Francisco, CA

4h•Hybrid

About The Position

Fin is looking for a Senior Field Marketing Manager, Regional Events to own and scale our portfolio of curated and third-party programs in North America. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business. This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.

Requirements

6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
Proven track record of driving pipeline generation and influencing revenue through events and field programs
Experience executing both curated (owned) and third-party (sponsored) events
Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
Strategic mindset with the ability to connect program execution to broader business goals
Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
Data-driven approach to measurement, reporting, and optimization
Experience with ABM strategies and targeting is a plus
Willingness to travel to support key regional events
Proof of eligibility to work in the United States is required.

Responsibilities

Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

Benefits

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for employees, friends, and family!

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