Senior Field Marketing Manager - Health Systems

Assort Health

9d • $145,000 - $178,000 • Hybrid

About The Position

Assort Health is seeking its first Senior Field Marketing Manager, Health Systems, to establish the company's field marketing strategy for enterprise health systems. This role will focus on executive engagement, thought leadership, and strategic account development, partnering with Enterprise Sales, ABM, Executive Leadership, Product Marketing, and Customer Success. The ideal candidate is comfortable building from scratch in an ambiguous, fast-paced environment, with a proven ability to execute impactful field marketing programs that drive measurable business results. A collaborative, sales-focused approach and a passion for creating experiences that advance opportunities through the sales funnel are essential. This position reports to the Senior Director of Events and Field Marketing.

Requirements

• 6+ years of field marketing at a high growth B2B technology company.
• Experience within healthcare, health IT, or selling into provider organizations.
• A proven track record of driving pipeline through field programs, thinking in terms of pipeline and revenue, not just attendance.
• Self-directed and execution-oriented mindset; moves fast and takes ownership.
• Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously.
• Deep experience working cross-functionally with sales, SDR, content, product marketing, and demand generation teams.
• Strong communication skills, equally effective influencing sales leaders and collaborating with marketing peers.
• Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously.
• Customer-obsessed: Thrives in customer-facing environments and prioritizes meaningful interactions with customers and prospects at events. Views events as relationship-building opportunities, and actively seeks feedback and insights to improve the customer experience.

Nice To Haves

• Experience working at an early-stage or high-growth company where you've had to build programs from zero to one.
• Experience with AI or voice technology companies.

Responsibilities

• Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations.
• Own the end-to-end strategy, planning, and execution of field events across North America.
• Build and manage a regional field marketing calendar in close coordination with sales and SDR teams.
• Identify and prioritize markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
• Work closely with event marketing to establish alignment between field marketing programs and 3rd party/sponsored events.
• Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America.
• Develop pre-event, day-of, and post-event engagement strategies to maximize attendance.
• Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects.
• Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals.
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow-up assets.
• Bring field insights back to the broader marketing team to inform campaign strategy and messaging.
• Partner with Event Marketing to develop and execute pre-event, onsite, and post-event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials.
• Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event.
• Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution.
• Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments.
• Track and report on event-sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies.
• Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact.
• Manage budgets across all field marketing programs.

Benefits

• Competitive Compensation – Including salary and employee stock options
• Lifelong Learning – Annual budget for professional development, plus training opportunities
• Office Setup Stipend – To outfit in-office workspace
• Top-Tier Health Coverage – Medical, dental, and vision insurance
• Flexible PTO
• Meals & Snacks – Lunch, dinner, and snack breaks
• Fitness Stipend
• Commuter Benefits
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed