Senior Field Marketing Manager, Flow

Autodesk•Novi, MI

10d•$94,000 - $168,190•Onsite

About The Position

Autodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. We are standing up a dedicated field marketing function for Flow, and this is one of its first two hires. You will build the engine that puts Flow in front of the people who choose production technology: post-production supervisors, producers, heads of production and production technology leaders. This is a builder's role. You will shape the field program from the ground up, working alongside a dedicated ABM Manager and a growing Flow sales team. You will spend real time with filmmakers and production professionals, and you will be measured on the pipeline and revenue your programs produce.

Requirements

8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation
Experience marketing to, or working within, the film, television or post-production industry
Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees
Experience working directly with B2B sales teams against shared pipeline or revenue targets
Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently
Willingness to travel (approximately 30%) and to work occasional evenings and weekends around events and productions

Nice To Haves

Experience building a field marketing or go-to-market program from the ground up
Experience in partner or channel marketing, including co-marketing programs and partner enablement
Experience supporting an account-based marketing motion
Experience with community, advocacy, guild or practitioner-influencer programs
Experience with product-led or trial-led acquisition motions
Experience in B2B software, SaaS or a high-growth technology environment
Familiarity with Folloze, Airtable or comparable marketing and project management platforms

Responsibilities

Own the field marketing plan for Flow, translating sales and business priorities into a coherent program of events, partner activity and digital demand
Design and run small, high-touch customer experiences — hands-on sessions, workshops and roundtables — alongside a selective presence at the industry moments that matter (NAB, IBC, HPA, festivals and markets)
Run webinars and digital programs that generate and progress demand, including partner co-hosted formats
Drive qualified traffic into trial and self-serve entry points
Help our channel and referral partners market Flow successfully, acting as their marketing counterpart at Autodesk
Create the partner toolkit — co-marketing assets, "event-in-a-box" programs, regional customer stories and campaign kits
Manage partner co-marketing plans, and hold partner activity accountable to sourced pipeline
Work with the ABM Manager so that field programs serve named-account plans: invitation lists built from the target account list, events designed around account objectives, and follow-through owned jointly
Capture intelligence from every program to sharpen targeting, inform test-and-learn, and improve return on investment
Balance named-account work with open-net demand across the broader market, including the independent and emerging production companies that sit outside the named list
Develop relationships with the guilds, associations and practitioner communities where this audience lives, and with the editors, post-production supervisors, DITs and cinematographers who influence tool choice across productions
Grow a champion and advocacy program that follows practitioners as they move between productions, generating referrals and customer stories
Manage multiple concurrent programs end to end — budgets, timelines, vendors, logistics and cross-functional stakeholders
Measure and report program impact on engagement, pipeline, opportunity progression and deal size, and use those results plus direct seller feedback to decide what to scale, change or stop