Senior Field Marketing Manager - Brand Activations
About The Position
Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in-person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline. You’ll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches. Your focus will be ensuring those programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement. This is a hands-on, highly cross-functional role for someone who thrives in fast-paced environments and is excited to build scalable systems from the ground up.
Requirements
- 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
- Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
- Strong experience supporting sales teams and building effective enablement programs
- Exceptional project management skills with the ability to juggle multiple complex initiatives
- Experience owning on-site execution for large-scale events and high-touch activations
- A builder mindset - you’re excited to create structure, processes, and playbooks where they don’t yet exist
- Strong communication and stakeholder management skills, with experience working cross-functionally and externally
- Data-driven approach to goal-setting, reporting, and optimization
- Willingness to travel as needed to support events
- Proof of eligibility to work in the United States is required.
Responsibilities
- Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
- Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
- Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
- Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
- Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
- Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
- Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
- Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution
Benefits
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for employees, friends, and family!
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
