Senior Manager, Brand Marketing

X-Energy•Rockville, MD

4d•Hybrid

About The Position

This role owns and is accountable for X-energy's brand marketing strategy and its execution across the organization. This role defines how brand marketing operates at X-energy, providing senior leadership and strategic direction to grow awareness of our brand, elevate how we tell the story of our work, and shape how internal and external stakeholders perceive X-energy. This role partners closely with executive leadership and cross-functional teams, exercises considerable independent judgment in setting the direction of the function, and may provide oversight and development of brand marketing team members and/or agency resources.

Requirements

Bachelor's in marketing, communications, public relations, journalism, business, or other relevant fields; Master's degree a plus.
Typically, twelve plus years in marketing or brand experience, including experience leading teams and/or managing significant marketing programs, ideally in energy or other B2B sectors.
Proven expertise in brand strategy, storytelling, and campaign development, with a track record of leading successful, integrated brand initiatives.
Excellent demonstration of communication skills, including working with technical personnel and executive leadership.
Demonstrated experience managing budgets, external agencies, and cross-functional stakeholders.

Responsibilities

Owns the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
Sets strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
Leads planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
Owns content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
Provides senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
Owns and evolves X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
Leads cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
Evaluates, negotiates, and manages strategic marketing partnerships, assessing return on investment and strategic fit.
Identifies and pursues external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
Defines KPIs, reporting structures, and success metrics for the brand marketing function, and reports on brand health and campaign performance to executive leadership.
Provides mentorship, coaching, and professional development to brand marketing team members and/or agency resources, including direct people-management responsibility where applicable.
Manages the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives.
Maintain professional demeanor and behavior at all times in all forms of communication.
Perform other duties as assigned by manager.