Senior Field & Demand Generation Marketer

PlayOn! Sports•Alpharetta, GA

3d•Hybrid

About The Position

We are seeking an Atlanta-based, high-execution Senior Field & Demand Generation Marketer to own lead generation, demand capture, and activation support for PlayOn’s Advertising and Brand Partnerships team. Sitting embedded within our B2B Marketing Team, this role serves as the growth engine for our high-impact media properties, including MaxPreps, and key events, such as the Flag Football Showdown, and high school Game of the Week events. You are a true full-stack B2B marketer: comfortable building automated outbound email campaigns in Pardot/HubSpot, executing targeted LinkedIn social pushes and targeted ads, surfacing customer success stories/case studies, and coordinating on-site event logistics and sponsor brand activations. Additionally, you will bridge our go-to-market efforts with public relations, collaborating with our internal communications team and external PR agency to maximize coverage for major sponsorship deals and marquee events.

Requirements

5+ years of B2B field marketing, demand generation, or growth marketing experience.
Prior exposure to media sales, ad tech, sponsorship marketing, or sports/entertainment media is highly preferred.
Hands-on proficiency with Pardot, HubSpot, or similar B2B marketing automation platforms, combined with Salesforce CRM experience.
Demonstrated ability to build, segment, and clean lead lists, and execute both cold email cadences and warm lead-nurture tracks.
Experience leveraging LinkedIn for demand generation and coordinating with internal PR stakeholders or external agencies to amplify brand news.
Experience organizing event signage, vendor collateral, and physical brand activations on-site at venues.
A "full-stack" mindset—ability to write copy, pull reports, coordinate logistics, and build email templates independently in a fast-paced environment.

Responsibilities

Design, launch, and optimize outbound email marketing campaigns targeting brand decision-makers (VPs/Directors of Marketing, Media Buyers, Field Marketers) across key brand verticals (sports performance, utility/parent brands, tech).
Manage and maintain lead lists, target account segments, and automation workflows in Pardot (or HubSpot) and Salesforce/Booster.
Partner with operations to enrich contact databases using tools like ZoomInfo, Apollo, or customized scraping solutions to hit monthly outreach targets.
Develop monthly outbound newsletters and personalized 1:1 email sequences highlighting new brand deals, milestones, and high-visibility media opportunities.
Own B2B organic and paid social media presence (primarily LinkedIn) targeting advertising prospects.
Collaborate with internal teams to build compelling brand partnership case studies, media kit collateral, and recap decks (e.g., "How Brand X Activated High School Sports").
Work directly with the internal communications team and external PR agency to promote key advertising deals, corporate milestones, and major events across industry trade publications and external media.
Coordinate production, shipment, and deployment of event signage, feather flags, t-shirt giveaways, and branded assets for marquee events (Flag Football Showdown, Game of the Week).
Act as the marketing liaison for event venues and sponsors to ensure high-visibility brand activations (e.g., sponsor vehicles/trucks on-site, booth setups, digital ticketing integrations).
Work directly with school communications, local school contacts, and production teams to ensure seamless execution for both sold sponsor activations and unsold branding plays.