Senior Expert, Nike Sportswear Brand Management, Global

Nike • Beaverton, OR

8d

About The Position

BECOME PART OF THE NIKE, INC. TEAM NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a results-oriented and constantly evolving game.
Typical Capabilities
Develops and executes brand strategies and seasonal marketing plans that drive consumer connection and business growth. Leads the end-to-end development of seasonal brand concepts, translating global direction into impactful storytelling and marketplace execution. Partners cross-functionally to deliver integrated campaigns that elevate brand perception and drive demand.
Scope: Leads execution of seasonal strategies (0–6 months) in alignment with multi-year brand direction set by senior leadership. Owns specific product concept, or seasonal offense areas, ensuring delivery of best-in-class consumer experiences. Decisions impact specific business segments or key brand initiatives.
Problem Solving: Resolves complex and sometimes ambiguous challenges within defined strategic frameworks. Applies strong judgment to adapt global strategies into relevant, consumer-led executions. Identifies opportunities and proposes solutions to optimize performance.
Leadership: Leads cross-functional teams to deliver seasonal work with excellence. Influences across global and geo partners. Contributes to team development, coaching, and culture. Drives accountability for results across projects and initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• 8+ years of experience in Brand Management, Marketing, or related fields
• Proven ability to lead seasonal brand campaigns and concept development end-to-end
• Genuine passion and deep understanding of sport and how it intersects with culture to drive new expressions with youth that expand a brands audience
• Ability to translate strategy into impactful marketing plans and execution
• Experience working cross-functionally to deliver integrated campaigns
• Strong communication, plan building, and storytelling skills, with attention to detail and craft
• Ability to manage multiple projects and timelines in a fast-paced environment
• Team-first mindset with the ability to influence and collaborate across functions

Nice To Haves

• Experience working across global and geo teams
• Strong partnership with cross functional teams—briefing, reviewing, and elevating work
• Experience delivering end to end marketing execution
• Comfort navigating ambiguity and adapting to evolving priorities
• Passion for driving innovation in consumer experiences and storytelling

Responsibilities

• Lead the creation and execution of seasonal brand plans, ensuring alignment to global strategy while driving distinct and relevant storytelling
• Own end-to-end development of key product concepts or seasonal offenses, from brief to marketplace execution
• Define target consumers and apply insights to create resonant and culturally relevant brand moments
• Translate global strategic direction into clear, compelling briefs that inspire cross-functional teams through presentations and collaboration
• Partner with Brand Creative, Digital, Retail, Comms, Energy, Entertainment and Sports Marketing to deliver integrated, multi-channel campaigns
• Drive excellence in execution across all consumer touchpoints, ensuring consistency and quality of storytelling
• Lead the day-to-day offense, including managing timelines, workflows, and cross-functional collaboration
• Contribute to seasonal recaps, capturing learnings and identifying opportunities to improve future work
• Support budget planning and management for assigned projects or concepts

Benefits

• We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior