Senior Expert, Nike Sportswear Brand Management, Global

Nike•Beaverton, OR

10d

About The Position

NIKE, Inc. is looking for individuals who can grow, think, dream, and create. The company's culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and visionaries. At Nike, it’s about each person bringing skills and passion to a results-oriented and constantly evolving game. This role develops and executes brand strategies and seasonal marketing plans that drive consumer connection and business growth. It leads the end-to-end development of seasonal brand concepts, translating global direction into impactful storytelling and marketplace execution. The role partners cross-functionally to deliver integrated campaigns that elevate brand perception and drive demand. The scope involves leading the execution of seasonal strategies (0–6 months) in alignment with multi-year brand direction set by senior leadership. It owns specific product concepts or seasonal offense areas, ensuring the delivery of best-in-class consumer experiences. Decisions impact specific business segments or key brand initiatives. The role resolves complex and sometimes ambiguous challenges within defined strategic frameworks, applying strong judgment to adapt global strategies into relevant, consumer-led executions. It identifies opportunities and proposes solutions to optimize performance. This role also leads cross-functional teams to deliver seasonal work with excellence, influences across global and geo partners, contributes to team development, coaching, and culture, and drives accountability for results across projects and initiatives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
8+ years of experience in Brand Management, Marketing, or related fields
Proven ability to lead seasonal brand campaigns and concept development end-to-end
Genuine passion and deep understanding of sport and how it intersects with culture to drive new expressions with youth that expand a brands audience
Ability to translate strategy into impactful marketing plans and execution
Experience working cross-functionally to deliver integrated campaigns
Strong communication, plan building, and storytelling skills, with attention to detail and craft
Ability to manage multiple projects and timelines in a fast-paced environment
Team-first mindset with the ability to influence and collaborate across functions

Nice To Haves

Experience working across global and geo teams
Strong partnership with cross functional teams—briefing, reviewing, and elevating work
Experience delivering end to end marketing execution
Comfort navigating ambiguity and adapting to evolving priorities
Passion for driving innovation in consumer experiences and storytelling

Responsibilities

Lead the creation and execution of seasonal brand plans, ensuring alignment to global strategy while driving distinct and relevant storytelling
Own end-to-end development of key product concepts or seasonal offenses, from brief to marketplace execution
Define target consumers and apply insights to create resonant and culturally relevant brand moments
Translate global strategic direction into clear, compelling briefs that inspire cross-functional teams through presentations and collaboration
Partner with Brand Creative, Digital, Retail, Comms, Sports Marketing, Energy Marketing, and Entertainment Marketing to deliver integrated, multi-channel campaigns
Drive excellence in execution across all consumer touchpoints, ensuring consistency and quality of storytelling
Lead the day-to-day offense, including managing timelines, workflows, and cross-functional collaboration
Contribute to seasonal recaps, capturing learnings and identifying opportunities to improve future work
Support budget planning and management for assigned projects or concepts