Expert, Global Football Brand Marketing - APLA
About The Position
In this role, you will partner closely with senior leaders across Brand, Business, Sports Marketing, Digital Marketing, Brand Creative, Integrated Media, and Retail Marketing, working across Nike Direct and Partner ecosystems. You will collaborate with a highly matrixed set of stakeholders including Territory teams, Global Football, Product, Merchandising, Planning, Finance, Strategy, and Marketplace partners. You will operate across a diverse, culturally rich region spanning Latin America and Asia Pacific, balancing global direction with deep local insight. Success in this role requires strong influence without authority, the ability to navigate complexity, and confidence leading across markets at very different stages of football maturity. This role reports into the Senior Director Football Brand for APLA and plays a key role in shaping both geography and regional football brand strategy. We are looking for a brand leader who is equal parts strategic, culturally fluent and executionally strong, who has proven experience shaping and championing big, bold brand ideas. You are passionate about football as culture, not just sport — and understand how it shows up differently across Brazil, Mexico, Korea, Japan, Southeast Asia, and broader Latin America. You thrive in ambiguity, can shift between big global moments and highly localized storytelling, and are energized by building teams and developing talent. You bring a consumer-first mindset, blending creativity with data and insight to drive impact. You lead with clarity, optimism, and accountability, and you know how to create focus in complex environments. You are comfortable working across time zones, cultures, and business realities, and you bring strong judgment to decision-making in fast-moving moments.
Requirements
- 7+ years of brand marketing experience, ideally across regional and global roles
- Bachelor’s degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
- Proven ability to set strategy and translate it into clear seasonal offense and execution
- Deep understanding of football culture, communities, athletes, and federations
- People leadership experience (direct or in-direct)
- Experience working across APLA markets
- Excellent digital fluency and youth consumer mindset
Responsibilities
- Lead and execute the vision for the Football consumer, shaping how Nike shows up across the region and ensuring the brand connects authentically at both global moments and local touchpoints.
- Lead and support APLA Football brand plans with consumer relevance and cultural credibility
- Build long-term strategies around key football moments and World Cup cycle
- Launch new football innovation through disruptive storytelling and brand experiences
- Shape how global football platforms come to life locally
- Partner with Sports Marketing to maximize athlete and federation impact
- Align brand storytelling with athlete expression and federation priorities
- Champion a 365 football community mindset rooted in local culture
- Serve as a core voice in APLA Football leadership
- Act as a strong storyteller and expert brief writer
- Influence Global Football strategy through APLA insights
- Align resources to APLA priorities
- Make smart trade-offs across diverse markets
- Innovate how football marketing is executed at scale
- Lead across senior stakeholders from local to global
- Navigate complexity with clarity and confidence
- Influence without authority
- Support and elevate territory brand marketing teams
- Foster a culture rooted in Nike maxims and leadership behaviors
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What This Job Offers
Job Type
Full-time
Career Level
Senior
