Senior Expert, Nike Basketball Brand Management, Global

Nike•Beaverton, OR

About The Position

The Global Brand Management Team is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete! We’re looking for an experienced Senior Brand Expert to lead our Global Basketball Brand Marketing offense and co-create a new era of Nike Basketball. To be considered for this role, you are a consumer and hoops obsessed marketer, a solution-oriented strategic leader, a team-first collaborator, energy-giving partner, and brand innovator with an openness to learn. As part of our Global Basketball Brand Management team, you will use your deep and authentic understanding of hoops to build both athlete and seasonal marketing strategies that take the game, our Nike Athletes and our consumer somewhere new. This role will drive functional excellence within the basketball sport offense across Global and key geographies. Reporting directly to the Global Senior Director of Nike Basketball, you will be responsible for creating brand plans that grow the brand and business while creating deeper, lasting relationships with athletes. Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating evergreen and seasonal plans and managing diverse teams. Your brand leadership should come from a comprehensive grasp of basketball, a passion for coming up with new ideas that solve the needs of athletes, and the ability to lead multiple projects across a matrixed organization.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
10+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
Extensive knowledge of the Nike basketball product and athlete portfolio
Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
Digital first approach with strong initiative and curiosity to cultivate innovation
Exceptional verbal and written communication skills
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment

Responsibilities

Obsess the basketball consumer and his needs
Drive and deliver the Global brand strategy for basketball, including Nike Athlete marketing plans to grow their brand, and seasonal marketing strategies to drive priority stories.
Manage collaboration from idea to execution, engaging with our key cross-functional and cross-sport partners
Partner with Sports Marketing to elevate athlete storytelling and athlete integration into Global and Geo athlete plans programming and activations
Partner upstream and downstream with global product and design, merchandizing and sports marketing to drive both upstream and downstream plans
Oversee brand campaigns and product integration into seasonal programming
Support development of annual and seasonal programming plans
Manage asset development and distribution across multiple channels
Identify integrated opportunities and alignments between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture
Track and manage seasonal campaign progress measurement. Recapping + teardowns.