Senior Events Marketing Manager - Base44

WixDenver, CO
Onsite

About The Position

As a Senior Events Marketing Manager, you'll define and execute a global event strategy that drives enterprise pipeline growth. You'll own the event program, coordinate cross-functional efforts, leverage AI for operational scaling, and design impactful event experiences. In your day-to-day, you will: Define and drive a global event strategy, including conferences, hackathons, executive dinners, and special activations Collaborate with Sales, Product, and Marketing teams to align events with pipeline goals and ensure effective follow-ups Use AI tools to scale our event programs into a pipeline generation engine. Manage global events budgets, vendor relationships, and pipeline influence reporting Develop engaging event themes, speaker programs, and memorable on-site experiences Report on ROI, cost per opportunity, and event pipeline influence to leadership

Requirements

  • 5–8 years of experience in B2B marketing, with at least 3 years in event or field marketing within enterprise SaaS or tech
  • Proven experience in owning event strategy and tying events to pipeline metrics
  • Proficiency with AI tools for operational scaling, project management tools, and data analysis/reporting
  • Strong stakeholder communication skills and composure under pressure

Nice To Haves

  • Background in demand generation or ABM – a huge plus
  • Exposure to global markets (EMEA, APAC, North America) – strongly preferred
  • Thrives in ambiguity, adapts quickly, and is comfortable without a fully defined playbook

Responsibilities

  • Define and drive a global event strategy, including conferences, hackathons, executive dinners, and special activations
  • Collaborate with Sales, Product, and Marketing teams to align events with pipeline goals and ensure effective follow-ups
  • Use AI tools to scale our event programs into a pipeline generation engine.
  • Manage global events budgets, vendor relationships, and pipeline influence reporting
  • Develop engaging event themes, speaker programs, and memorable on-site experiences
  • Report on ROI, cost per opportunity, and event pipeline influence to leadership

Benefits

  • company RSUs
  • competitive medical, dental and vision insurance
  • a retirement savings plan
  • wellness benefits
  • travel expenses
  • subsidized lunch
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