Senior Events Marketing Manager

Keyfactor, Inc.

3h•Remote

About The Position

The Senior Events Marketing Manager will lead the development, management, and execution of major industry global events that elevate our brand, build pipeline, and engage our target audience in cybersecurity. In this role, you will drive business outcomes through global events, a component of Keyfactor’s marketing strategy. In addition, your responsibilities will include managing major sponsorships, hosting events, and overseeing key corporate initiatives such as Sales Kickoffs (SKO), Quarterly Business Reviews (QBR) ensuring alignment with business objectives and delivering exceptional attendee experiences. We are seeking a strategic thinker with hands-on execution experience who thrives in a fast-paced, high-tech environment. Your expertise enables you to approach events as business-critical marketing channels that deliver measurable impact. You bring a passion for all aspects of marketing and events, pushing creative boundaries and delivering flawless execution. No challenge is too big or too small, and you thrive on delivering results. This is a remote position open to candidates located in the East or Central regions of the United States or Canada. Applicants must be legally authorized to work in the United States or Canada.

Requirements

6-8 years of event management experience within the cybersecurity, cloud, or data industries, with a proven track record of leading large-scale, multi-workstream programs with critical path rigor and measurable business impact.
Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing strategies for events.
Self-starter who can work independently while collaborating effectively across teams; comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact.
Customer-focused with a strong instinct for creating high-impact, memorable attendee experiences across in-person and digital touchpoints; approaches every event as a fresh opportunity rather than a repeatable template.
Proficiency in event and marketing technology (e.g. Salesforce, HubSpot, Asana), and demonstrated ability to leverage AI tools to scale event planning, streamline workflows, and improve team efficiency.
Strong program management skills, including the ability to build and manage integrated master project plans, define milestones and critical paths, develop executive-ready dashboards and status updates, and drive accountability across multiple simultaneous events.
Ability to operate both strategically and tactically in a fast-paced, high-growth environment; creative, adaptable, and detail-oriented with a strong sense of ownership, accountability, and follow-through, and a passion for delivering outstanding attendee experiences.
Executive presence with the ability to operate effectively in high-visibility, high-pressure environments; exceptional communication skills with a proven ability to influence and build strong relationships with customers, partners, vendors, and senior stakeholders.
Proactive, solutions-oriented mindset with the ability to anticipate challenges, identify dependencies early, navigate ambiguity, and remove blockers in high-pressure situations.
A bachelor’s degree in marketing, event planning, or a related field.

Responsibilities

Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company-hosted events.
Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), ensuring alignment with business objectives and delivering exceptional attendee experiences.
Own end-to-end planning and execution of Keyfactor’s flagship customer conference, including integrated master project planning across all workstreams, milestone definition, critical path management, and risk mitigation strategies.
Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines.
Develop pre-event and post-event communications, including “Know Before You Go” guides, staff and speaker training, and attendee follow-up plans.
Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy.
Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program.
Lead workstreams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts.
Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees.
Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals.
Ensure every event reflects Keyfactor’s brand and mission, creating meaningful, targeted touchpoints across in-person and digital channels that resonate with customers, partners, and prospects.

Benefits

Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
Comprehensive benefit coverage globally.
Generous paid parental leave globally.
Competitive time off globally.
Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
The Keyfactor Alliance Program to support DEIB efforts.
Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Regular All Hands meetings – followed by group gatherings.