Senior Event Specialist
About The Position
The Senior Event Specialist partners with Sales, Marketing, and other stakeholders to plan and evaluate events that support company and department goals. The role owns event strategy across trade shows, channel and enterprise events, and JNUC, and oversees cross-functional execution, attendee experience, deadlines, and trade-show logistics. It manages event budgets and ROI reporting, recommends ways to improve returns, and ensures event leads are routed to Demand Generation for follow-up. The specialist also develops sales training materials, coordinates creative and event materials with subject-matter experts and third-party vendors, manages vendor contracts, identifies media opportunities for public relations firms, and researches event best practices. The role mentors and trains junior team members in event reporting, campaign creation, and lead mapping. Travel is less than 25% per year. Ongoing security training and adherence to Jamf’s security, privacy, data-handling, and Code of Conduct requirements are mandatory.
Requirements
- At least 5 years of experience planning and executing event programs, including trade shows, user conferences, or webinars, in a high-tech B2B environment.
- At least 3 years of experience overseeing events in a high-tech, fast-paced B2B industry.
- Bachelor’s degree in Marketing, Business, Communications, English, Journalism, or a related field; a combination of relevant experience and education may be considered.
- Adhere to established security protocols, handle sensitive data responsibly, follow data-protection practices and relevant privacy regulations, report breaches, and acknowledge the Jamf Code of Conduct and applicable security and privacy policies.
Nice To Haves
- Experience with project-management software; Monday.com and RainFocus or Cvent are preferred.
- Experience with a CRM platform; Salesforce is preferred.
- Experience with a marketing automation platform; Marketo is preferred.
- Working knowledge of the Apple platform.
- Experience planning virtual or hybrid events.
- Certified Meeting Professional (CMP) or Exhibitor Certified credential.
Responsibilities
- Own strategy for trade shows, channel events, enterprise events, and JNUC.
- Partner with sales and marketing managers and subject-matter experts to identify new event opportunities.
- Oversee cross-functional event execution, including attendee experience, deadlines, and trade-show shipment, inventory, and storage logistics.
- Own and manage event budgets, forecast spending, and anticipate event needs.
- Build and manage ROI reporting for event activity relative to spending, and present results to executive stakeholders.
- Recommend ways to improve event ROI.
- Ensure event leads are collected and routed to the Demand Generation team for follow-up.
- Produce sales training materials.
- Identify creative dependencies needed to support events.
- Coordinate material creation with subject-matter experts and track fulfillment through third-party vendors.
- Research, negotiate, and administer vendor contracts.
- Identify and report media opportunities to third-party public relations firms.
- Research event best practices and recommend process and efficiency improvements.
- Mentor and train junior team members on event reporting, campaign creation, and lead mapping.
- Participate in ongoing security training and follow established security, privacy, and data-protection practices.
Benefits
- Volunteer time off to support and give back to communities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
