NYC COE - Senior Event Marketing Specialist, Hybrid

Nordstrom•New York, NY

1d•$87,000 - $144,000•Hybrid

About The Position

The Senior Event Marketing Specialist will support the NYC COE division with dedicated event planning, operations, and execution across the company in partnership with merchant, PR, and marketing teams cross-functionally. This role involves developing event strategies to drive profitable sales through customer acquisition, activation, retention, and engagement by delivering the Nordstrom story through compelling and immersive experiences and persistent events focused on product and supporting business goals. The specialist will be responsible for rolling out national customer-centric events that drive brand awareness, store traffic, volume, and deepen customer relationships in NYC. They will develop strategic event plans, manage all aspects of event marketing from concept development to ROI tracking and budget management, and lead divisional event intake to create streamlined toolkits for YOY persistent events. This role requires managing complex events with multiple stakeholders, liaising with corporate teams, working with external vendors, and staying current on best practices in event marketing and innovation.

Requirements

Bachelor's degree in Marketing or related field required
Minimum 5 years of fashion retail experience
1+ years of event and/or experiential planning in NYC
Mature, professional individual with attention to detail
Great flexibility, creative problem solving and the ability to manage priority projects simultaneously and meet deadlines
High level of accountability and ability to adapt and pivot in an incredibly fast-moving environment
Strong relationship building and communication skills with a proven ability to multitask
Ability to build strong relationships with peers and senior leadership across a diverse set of organizations and functions
Must be able to work in a matrix environment and collaborate cross functionally
Strong written and verbal communication skills
Proficiency in Microsoft Office; specifically, Outlook, Word, Excel, and PowerPoint
Comfort in utilizing AI to support timely and efficient planning and effective communication

Responsibilities

Support the NYC COE division with dedicated event planning, operations and execution across the company in partnership with the merchant, pr, marketing teams cross-functionally.
Develop event strategies in partnership with the various leads to drive profitable sales through customer acquisition, activation, retention and engagement by delivering: (1) the Nordstrom story through compelling and immersive experiences highlighting our strategic pillars and (2) persistent events primarily focused on product and support always-on business goals and priorities.
Responsible to toolkit and roll-out national customer-centric events that drive brand awareness, store traffic, volume and deepens relationships with NYC customers.
Develop strategic event plans (concept, timelines, outreach, integrations, deliverables) for assigned national divisional lead to ensure multi-channel filters are applied.
Manage all aspects of event marketing from developing new concepts, overseeing operational logistics and event production, vendor management, coordination with internal and external partners, timelines, tracking event ROI and budget management.
Lead divisional responsibility event intake to create streamlined toolkits for YOY persistent events to support in-store volume goals laddering to merchant priorities and supporting key brands
Manage complex events with multiple stakeholders (internal and external) and manage and effectively communicate both up and down the pyramid.
Liaise with Corporate based Brand Marketing Team and merchants to ensure alignment on corporate event priorities and overall JWN/marketing goals and initiatives.
Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities.
Collaborate with designer brand partners to bring event strategy and vision to life, ensuring alignment on shared goals and deliverables
Stays current on best practices in event marketing, target customer and key competitors while keeping up with the newest trends in in-person events, virtual events and livestream platforms, with event innovation top of mind.
Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives.
Maintain the Events Roadmap with key stakeholders.
Maintain a co-op tracker to reconcile brand funded events on a quarterly basis in partnership with the merchants.
Direct vendor partners to conceptualize and execute joint marketing initiatives
Manage and negotiate contracts with Legal/Strategic Sourcing and various external groups to support innovative experiences (non-profit organizations, caterers, production, entertainment, etc.) and ensure all proper contracting is in place.
Manage brand standards with regional internal partners and external vendors to ensure that all efforts comply legally and meet safety regulations.