Principal Senior Event Marketing Manager

cloud software group•Colorado - Home Office, CO

5d•$1 - $100,000,000

About The Position

Citrix is seeking a Senior Event Marketing Manager, a seasoned event professional with executive presence, operational expertise, strong instincts, and a high degree of ownership. The ideal candidate will have a track record of independently managing complex events and leading large cross-functional teams, both internally and with agencies, pre-event and onsite. This role reports to the Director of Global Events & Experiences and will be responsible for a portfolio including large-scale flagship events, major third-party conference activations with custom booth builds, partner ecosystem events, and hosted customer programs. Core competencies include operational execution, partner ecosystem fluency, proactive communication, coachability, composure under pressure, and ownership.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience. Equivalent combination of education and hands-on event marketing experience will be considered.
6+ years of B2B event marketing, field & experiential, or strategic events experience, ideally in enterprise SaaS or tech.
Proven experience in end-to-end event ownership at scale.
Experience supporting or owning partner- or channel-facing event programs, including co-marketing activations, partner summits, or distributor/reseller events.
Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds.
Experience managing booth logistics, show services, shipping, setup/teardown, and onsite staff at large-scale events (50,000+ attendee industry events).
Experienced in managing external vendors and agencies, setting clear expectations, holding partners accountable, negotiating effectively, and problem-solving.
Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership.
Excellent written and verbal communication skills.
Proficiency in project management tools (ClickUp, Asana, or equivalent).
Ability to manage multiple programs simultaneously without losing quality or detail.
Ability to triage priorities, ask for help proactively, and flag when bandwidth needs to flex during crunch periods.

Nice To Haves

Experience connecting event programs to pre/post campaign motions with Demand Gen, ABM and Field Marketing integration.
Exposure to channel/partner marketing dynamics in enterprise SaaS.
Experience managing co-marketing budgets (MDF or SDF) in partnership with a channel or alliance team.
Background working with or supporting large internal programs (company kickoffs, leadership summits, President’s Club-style programs).
Experience with event tech platforms (Swoogo, Cvent, Splash, Bizzabo, or equivalent) and registration management at scale.

Responsibilities

Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations.
Serve as the primary event operations point of contact for Partner Marketing, ensuring partner-facing programs are executed with rigor and quality.
Develop and manage partner event toolkits and enablement materials (swag, digital/print content, booth assets, session templates, activation guides).
Coordinate Citrix participation in partner-hosted or partner-led events, including scoping support levels, logistics, and post-event follow-through.
Track partner event performance (attendance, engagement quality, partner satisfaction, pipeline influence) and report findings with recommendations.
Collaborate with Partner Marketing and Channel Sales on pre/post event campaign motions to activate partner audiences.
Support execution of Citrix’s largest and most complex events, including multi-day, multi-track programs.
Manage vendor and venue relationships (AV, F&B, production, event app, décor, off-site venues) in partnership with agencies.
Lead onsite teams, coordinating executives, product experts, marketing staff, and external vendors.
Maintain rigorous project plans, timelines, and budget trackers.
Build and maintain playbooks, templates, and run-of-show formats.
Track all work in team's project management tools (ClickUp) and ensure status is always visible.
Manage vendor contracts, purchase orders, and expense reconciliation within budget parameters.
Lead post-event debriefs with structured insights, identified improvements, and clear action owners.