Senior Event Marketing Manager

A Family of Brands • Flowery Branch, GA

3d

About The Position

Manage and execute event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets. This is achieved primarily through event participation/sponsorship, retail partnership, community outreach and related programs. SEMM is responsible for assisting GM/REMM in achieving lead/sales targets, within budget, by executing Event Marketing Strategies, processes, and best practices while individually working top tier weekly events.

Requirements

• Base Pay: $60K PLUS Lucrative Bonus Structure

Responsibilities

• Recruit and develop team to achieve goals both from Ads and Local efforts in up to 3 offices.
• Training, scheduling, and managing up to and including separation of employment as necessary.
• Execute and manage lead generation activities weekly in all assigned locations
• Attend home shows, fairs, festivals, etc. educating customers and scheduling appointments.
• Develop assigned territory increasing exposure and market share in up to 3 offices.
• Find, research, identify, and schedule weekly events for participation with REMM approval.
• Obtain, track, manage process of event booking-Contract, entry, W9, COI, request cover sheets.
• Manage tools, resources, and materials for event coordination, set up, tear down, and inventory.
• Develop localized retail partnerships for onsite staffed display for lead generation activity.
• Optimize potential community entities with REMM to implement onsite sponsorship programs.
• Achieving department and company standards-individually for each office assigned.
• Professionalism- projecting a favorable company image in behavior and attire.
• Adhere to Human Resources Department P&P, processes, and best practices.
• Timely submission of all paperwork including but not limited to payroll, leads, and reporting.
• Set Rate: 90% or better
• Cancel Rate: 22% or less
• Meeting Rate: 75% or better
• Close Rate 14% or better
• Cost of Marketing: 20% or less
• Yield: $3500 or better
• Other duties and responsibilities as assigned based upon the needs of the business and department.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed