Senior Event Marketing Manager
About The Position
The Senior Event Marketing Manager (SEMM) is responsible for managing and executing event marketing initiatives and leading a team in lead generation best practices to exceed booked, issued, and sales targets. This is achieved primarily through event participation/sponsorship, retail partnership, community outreach, and related programs. The SEMM will recruit and develop a team to achieve goals in up to 3 offices, manage lead generation activities weekly, attend home shows, fairs, and festivals to educate customers and schedule appointments, and develop assigned territories to increase exposure and market share. The role involves finding, researching, and scheduling events, managing the event booking process, and overseeing tools, resources, and materials for event coordination. Additionally, the SEMM will develop localized retail partnerships and implement onsite sponsorship programs with community entities. The position requires adherence to company standards, professionalism, and timely submission of all paperwork. Productivity targets include a set rate of 90% or better, a cancel rate of 22% or less, a meeting rate of 75% or better, a close rate of 14% or better, a cost of marketing of 20% or less, and a yield of $3500 or better.
Requirements
- SEMM is responsible for assisting GM/REMM in achieving lead/sales targets, within budget, by executing Event Marketing Strategies, processes, and best practices while individually working top tier weekly events.
Responsibilities
- Recruit and develop team to achieve goals both from Ads and Local efforts in up to 3 offices.
- Training, scheduling, and managing up to and including separation of employment as necessary.
- Execute and manage lead generation activities weekly in all assigned locations
- Attend home shows, fairs, festivals, etc. educating customers and scheduling appointments.
- Develop assigned territory increasing exposure and market share in up to 3 offices.
- Find, research, identify, and schedule weekly events for participation with REMM approval.
- Obtain, track, manage process of event booking-Contract, entry, W9, COI, request cover sheets.
- Manage tools, resources, and materials for event coordination, set up, tear down, and inventory.
- Develop localized retail partnerships for onsite staffed display for lead generation activity.
- Optimize potential community entities with REMM to implement onsite sponsorship programs.
- Achieving department and company standards-individually for each office assigned.
- Professionalism- projecting a favorable company image in behavior and attire.
- Adhere to Human Resources Department P&P, processes, and best practices.
- Timely submission of all paperwork including but not limited to payroll, leads, and reporting.
- Set Rate: 90% or better
- Cancel Rate: 22% or less
- Meeting Rate: 75% or better
- Close Rate 14% or better
- Cost of Marketing: 20% or less
- Yield: $3500 or better
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
