Senior Event Marketing Manager
About The Position
Events are one of HeyMarvin's highest-touch ways to build pipeline and brand credibility with the product and research leaders we sell to. As Event Marketing Manager, you'll own our global event program end-to-end, from the annual strategy and calendar down to on-site execution, across 30+ in-person and virtual events a year, including conferences, webinars, and executive dinners. You won't just run logistics; you'll build the strategic framework for which events we show up to and why, turn our webinar program into a scalable engine, and own the full lead lifecycle so every event converts into tracked, followed-up pipeline. You'll work closely with revenue operations, demand gen, sales, and product marketing.
Requirements
- 5-7 years of field or event marketing experience, with a track record of owning event strategy and partnering closely with Sales to drive pipeline and revenue outcomes.
- Demonstrated ownership of the full event-to-pipeline lifecycle: lead capture, CRM handoff (Salesforce and HubSpot), and attribution.
- Actively problem-solves and enjoys creating structure where it doesn't yet exist, from project management to venue negotiations to asset approval.
- Strong project management skills: comfortable managing multiple events simultaneously, juggling vendors, timelines, and cross-functional stakeholders without losing sight of the bigger picture.
- Clear communicator who can simplify complex plans into actionable briefs for cross-functional partners.
- Budget management experience: forecasting costs, tracking spend, and calculating ROI to justify the right investments.
- Comfortable wearing multiple hats, traveling as needed for on-site events, and moving fast in a startup environment.
Nice To Haves
- B2B SaaS marketing experience
- Experience with Goldcast or a similar webinar platform
- Experience using Asana (or similar) for project management
- Can leverage AI workflows to scale team impact
Responsibilities
- Build and maintain the global event playbook — sponsorships, webinars, field marketing — with clear goals and KPIs for each event type, and manage our event roadmap based on potential pipeline impact, audience quality, and brand fit.
- Collaborate with content leadership to own the webinar engine end-to-end via Goldcast, aligning it to marketing goals and content strategy.
- Serve as on-site lead for major activations, including booth experience, on-site logistics, vendor and venue coordination, and real-time troubleshooting.
- Own the lead-to-sales handoff: capture workflows, CRM data flow (Salesforce/HubSpot campaigns), and RSVP/attendee goals tied to pipeline targets.
- Own event data and reporting, including sourced vs. influenced pipeline, shared on a regular cadence with GTM leadership.
- Manage the event budget with an ROI lens.
- Build repeatable processes in Asana and relevant playbooks so events can run with minimal hand-holding from you.
Benefits
- This role is eligible for benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
