Event Marketing Manager

Marriott Vacations Worldwide•Marriott's Maui Ocean Club, HI

7d•Hybrid

About The Position

The Event Marketing Manager is responsible for managing the development and implementation of curated event experiences for owners and guests within a designated region. Leads the day-to-day execution of event marketing operations, including the planning, coordination, and hosting of events that drive owner and guest engagement, lead generation, and tour production. This position requires a flexible schedule, including evenings, weekends, and holidays as business needs dictate, and the ability to work across multiple on-site and off-site event locations throughout the assigned region. Responsibilities include analyzing performance metrics, event results, and operational reports to evaluate event effectiveness, lead generation goals, and overall marketing performance. Identifies trends and develops strategic recommendations to increase tour production, event attendance, and event ROI. Builds and maintains strong partnerships with sales leadership and cross-functional stakeholders to ensure alignment on business priorities and performance goals. Effectively communicates event marketing strategies, initiatives, and results while driving continuous improvement and operational excellence across the region.

Requirements

High School diploma or GED, or 2 years of equivalent work experience
minimum 2 years experience in a similar position
Proficiency in reading and writing English (additional language required for certain positions)
Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
Demonstrate openness to adapt to different cultural contexts based on location
Travel 20% to 50% of the time
Must be willing to work weekends and holidays as required by business needs

Nice To Haves

Job Specific Computer Skills - Using computer hardware and software specific to job (e.g., MARSHA, PMS, SFA, NGS, Delphi, Point of Sale, HR technology).
Sales Coaching - Providing timely coaching, guidance, and feedback to help others excel on the job and meet key accountabilities.
Sales and Marketing - Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics.
Sales and Marketing and Operations - Ability to understand the business needs and basic concepts of Sales and Marketing and Resort Operations in order to build a positive and collaborative working relationship.

Responsibilities

Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
Develop strategies and incentive programs to meet or exceed budgeted numbers.
Identify trends when production is not meeting budget expectations and implement solutions.
Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.
Share marketing information and strategy with sales force.
Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable.
Prepare for and conduct team meetings.
Measure the performance of marketing executives/team leaders against goals and hold them accountable.
Provide one-on-one coaching and mentoring to team associates.
Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).
Provide on-call support to associates when not on site.
Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.
Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.
Manage associate performance, developing performance plans for associates below expectation (progressive discipline).
Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.
Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).
Monitor standard practices and develop amendments to standard practices as needed.
Deliver and coordinate various training programs.
Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).
Participate in selection processes (e.g., interviewing).
Develop compensation plans for marketing teams that maximize production.
Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).
Update plans and actions to prepare for management meetings.
Order, stock, track, and replenish all marketing collateral and supplies.
Perform other duties as assigned.