Senior Event Marketing Manager

Lucky Strike Entertainment•Miami, FL

11h•Hybrid

About The Position

Lucky Strike Entertainment is a leading name in the entertainment industry, offering a diverse range of experiences across bowling, arcades, and family entertainment centers. With a strong hospitality focus, the company prioritizes creating meaningful connections and memorable experiences for its guests. The Senior Event Marketing Manager will be instrumental in executing major events such as grand openings, rebrand launches, and national marketing initiatives. This role serves as a key liaison between the Event Sales and Marketing teams, overseeing the entire event process from planning to post-event analysis. Additionally, the manager will support outbound sales efforts by developing marketing materials, coordinating trade show participation, and aligning with sales strategies. The ideal candidate will possess a blend of strategic thinking and execution capabilities, with a proven ability to manage multiple stakeholders, timelines, and priorities effectively.

Requirements

5-7 years of experience in event coordination and marketing or partnership marketing.
Experience working cross-functionally with sales teams and supporting revenue-driving initiatives.
Strong organizational and time management skills with exceptional attention to detail.
Strong vendor management skills.
Ability to manage multiple events and priorities in a fast-paced environment.
Excellent communication and interpersonal skills.
Willingness to travel as needed to event locations.
Proficiency in Microsoft Office and/or Google Workspace.
Passion for creating memorable guest experiences and representing an iconic entertainment brand.

Nice To Haves

Experience with project management tools (e.g., Monday) a plus.

Responsibilities

Lead the planning and execution of grand openings, rebrand launches, and key marketing events across markets.
Develop and manage event timelines, run-of-show documents, and execution plans.
Lead event planning meetings with marketing, operations, and center teams.
Own post-event recaps, performance insights, and reporting to internal stakeholders.
Serve as the primary liaison between Event Sales and Marketing teams.
Partner with Event Sales to support outbound initiatives with marketing materials, messaging, and assets.
Coordinate the development of sales collateral, presentations, and event-specific materials.
Ensure alignment between marketing campaigns and sales priorities to drive event bookings.
Support Event Sales presence at trade shows with branded materials, booth setup, and messaging alignment.
Identify opportunities to maximize lead generation and brand presence at industry events.
Partner closely with marketing, operations, PR, and events teams to ensure consistent brand execution.
Act as the central point of contact for event-related marketing requests from internal teams.
Coordinate with the Events department on marketing needs, timelines, and asset delivery.
Own vendor sourcing, communication, and execution (photographers, talent, media activations, etc.).
Oversee shipment, inventory, and distribution of branded materials and event assets.
Manage on-site execution as needed, ensuring brand standards and guest experience excellence.
Manage inbound marketing requests related to events, sales support, and in-center activations.
Partner with PR and partnerships teams to integrate media, influencers, and brand partners into events.
Support execution of partnership campaigns, ensuring deliverables are met across events and activations.
Coordinate media visits, press moments, and on-site coverage tied to events and openings.
Act as a key point of contact for partners, ensuring seamless execution and brand alignment.
Track event budgets, invoices, and overall spend.
Manage timelines and deliverables across multiple concurrent projects.
Support partnership execution and task management across campaign.