Senior Employer Branding Manager

Cambridge Mobile Telematics•Cambridge, MA

7h•Hybrid

About The Position

The Senior Employer Branding Manager is responsible for developing and executing strategies that highlight our culture, values, and employee experience to attract top talent and engage current employees. This role combines storytelling, content creation, video and photography production, and data-driven program design to position CMT as an employer of choice. You’ll own the employee-facing content that shapes how it feels to work here — from the company newsletter to the videos and photos that show the real humans behind the mission — and you’ll support the in-person events that bring our culture to life. This role reports to the Head of Branding and Internal Communications.

Requirements

Bachelor’s degree or equivalent years of experience and/or certification in Marketing, Communications, or a related field
5+ years of experience in employer branding, internal communications, talent marketing, content creation, or a related discipline
Proven ability to develop and execute strategic branding initiatives that deliver measurable results
Exceptional storytelling skills, with experience crafting engaging content across written, social, video, and photo formats
Fluency with video editing — you can take raw footage and turn it into something worth watching, using tools like Adobe Premiere, Final Cut, CapCut, or similar
Comfortable behind a camera — shooting and editing photography for newsletters, social, the career site, and on-site event coverage
Experience building programs that get other people creating — employee advocacy, creator programs, crowdsourced content — and the coaching instincts to make non-marketers comfortable contributing
Analytical mindset — comfortable working with eNPS, engagement survey data, and campaign performance metrics, and translating what you find into programs that actually move the numbers
Experience managing external creative partners (videographers, photographers, freelancers, agencies) on brand, on schedule, and on budget
Strong project management skills, with the ability to manage multiple priorities and stakeholders effectively
Comfortable providing hands-on support for in-person events — logistics, setup, run-of-show, on-site execution
Excellent interpersonal skills, with a demonstrated ability to work collaboratively across teams and departments
Proficiency in social media platforms, content management systems, and employer branding tools (LinkedIn Talent Brand / Careers Pages / Life Tab, Canva, or similar)
A solution-oriented mindset with a proactive approach to problem-solving
Writing and content samples / portfolio required with application — please include examples of written content, video, and any employee-facing programs you’ve built

Nice To Haves

Experience with motion graphics, animation, or more advanced video production
Experience with workplace awards submissions (Built In, Glassdoor, Great Place to Work, etc.)
Familiarity with HR systems and engagement platforms (Greenhouse, Culture Amp, Lattice, or similar)

Responsibilities

Develop and lead the execution of a comprehensive employer branding strategy aligned with CMT’s culture and talent goals
Own the company newsletter end-to-end — editorial calendar, writing, editing, and measurement — making it something employees actually open and read
Craft compelling content across written, social, video, and photo formats (social posts, career site updates, blogs, internal comms, employee spotlights, team stories, recruiting videos, event recaps) that highlights our mission, values, and employee experience, ensuring consistency across all touchpoints
Build and run crowdsourced content programs that get people across the company creating — employee creator programs, content challenges, employee advocacy — equipping teammates with templates, prompts, and light coaching so the stories come from the people living them
Partner with People Operations, Marketing, and Leadership to design campaigns that engage potential candidates and inspire current employees
Analyze eNPS, engagement survey data, and other employee sentiment metrics to identify what’s working and where to invest — then design programs that move the numbers
Monitor and manage CMT’s employer reputation across online sources where candidates and employees rate us — Glassdoor, LinkedIn, Google, Indeed, Comparably, Built In, and emerging platforms — tracking sentiment, responding to reviews, surfacing themes for leadership, and building proactive engagement strategies
Manage external partners when needed — videographers, photographers, freelance writers, designers, and agencies — keeping work on brand, on schedule, and on budget
Provide general support for in-person employee and recruiting events — offsites, all-hands, career fairs, campus recruiting, ERG events — from planning through on-site execution
Analyze campaign performance and employer brand metrics to refine strategies and ensure alignment with organizational objectives
Lead projects to amplify our presence in the job market, including developing employee advocacy programs, applying for workplace awards, and partnering with industry organizations
Work across teams to identify opportunities for alignment between employer branding efforts and broader brand and content goals
Stay updated on employer branding trends, tools, and technologies to keep strategies fresh and competitive
Complete any additional tasks as they arise