Program Lead, Employer Branding

Chick-fil-A•Atlanta, GA

15h•Hybrid

About The Position

The Program Lead, Employer Branding partners with the Principal Leader, Employer Branding and Content Producers to lead the execution of recruitment marketing and employer brand programs and strategies. This includes email marketing engagement and passive nurturing campaigns using the Avature CRM platform, administering the talent scout program, and analyzing future channels for recruitment marketing efforts. The role serves as a subject matter expert in launching and activating nurturing campaigns, maintaining reporting, reviewing metrics, and testing to inform future CRM Talent Community and Pipeline strategies. Collaboration with a content & communications agency partner is key for understanding LinkedIn paid and programmatic media strategies, and with the Chick-fil-A Sourcing team for insights crucial to CRM journey mapping and process design. The role is integral in expanding CRM activations, such as adding new talent communities, landing pages, and modules (e.g., Avature Events Management and Referrals). Additionally, the Program Lead will collaborate with Content Producers and Talent Operations on future corporate careers site developments and any efforts to update the current content management system (CMS) for a complete career site redesign. This involves identifying and interpreting specifications and requirements to inform creative and content needs.

Requirements

Strong understanding of digital marketing, email marketing, communications and content creation.
Experience with CRM systems and tools.
Experience with media planning across a variety of talent platforms & channels.
Experience with marketing analytics as well as reviewing insights to make business decisions
Understanding of general UI/UX methodologies and ability to customize digital experiences
Experience in program administration
Strong project management skills with experience leading large projects
Critical thinker and problem solver
Self-starter with proven track record of high initiative
Demonstrated customer focus
Ability to bring others along and create cohesiveness cross-functionally.
Demonstrated understanding of social media marketing
Basic knowledge of html code

Nice To Haves

Understanding of recruitment marketing methodologies & employer branding
Previous experience with Applicant Tracking Systems

Responsibilities

Serve as a SME and actively participate in operational excellence workshops, future training, knowledge shares regarding system enhancements, and future phases of CRM expansion, to include but not limited to Silver Medalist, General, Referral, and Events activation strategies.
Assist in the creation of custom landing pages, email templates and newsletters for each Talent Community ensuring that the standardized design process is being followed and that it is aligned with defined maturity models.
Collaborate with content agency partner to obtain LinkedIn paid and programmatic media plans to inform the structure of email campaigns and provide feedback on needed content revisions based on CRM performance metrics.
Partner with Sourcing team to understand and leverage market insights and business needs to recommend campaign enhancements.
Serve as the Recruitment Marketing point of contact for speaking into the configuration of workflows during the creation of new talent communities. Also provide feedback to Avature Systems Administrator regarding needed workflow revisions.
Collaborate with Avature Account Representatives as needed.
Partner with Principal Leader and Content Producers to stand up EB Talent Scout pilot program to include identification of pilot participants in alignment with persona and talent needs.
Manage administration of pilot to include gathering of insights and results.
Report results and make recommendations for full program launch.
Lead weekly communication with EB Talent Scouts during pilot and after full program launch, focusing on content highlights, tips & tricks, resources, etc. and coordinate periodic training for Talent Scouts to ensure participants are not only prepared for program requirements but also see it as a source for professional development.
Manage tracking metrics for the program and develop recognition criteria.