Senior Email Marketing Specialist

AAA Life Insurance Company•Livonia, MI

4d•Hybrid

About The Position

AAA Life is seeking a Senior Email Marketing Specialist that will be responsible for leading the development and optimization of AAA Life’s acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life’s marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life’s overall email marketing capabilities.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.
Minimum of ten (10) years of professional experience in digital marketing or email marketing.
Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
Proficient in HTML, CSS, and JavaScript development for email design and customization.
Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
Proficient in Microsoft Excel, PowerPoint, and Word.
Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Nice To Haves

8–10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
5–7 years Proficient in HTML, CSS, and JavaScript development for email design and customization.
Minimum 5 years’ Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
Insurance or Financial Services industry experience is highly desirable.
Email Marketing, Marketing Automation and/or Digital Marketing Certified.
Experience with Power BI for data analysis and reporting.

Responsibilities

Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.
Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one-to-one communication channels including SMS programs.
Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.
Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.