Senior E-Commerce Specialist (Shopify)

Bertelsmann-Jobs•Carlsbad, CA

4d•Remote

About The Position

As our Senior E-Commerce Specialist, you will be Hay House’s hands-on Shopify expert, keeping our growing portfolio of Shopify storefronts running smoothly and improving how they perform through day-to-day administration, merchandising, product management, reporting, and integrations. Reporting to the Director of E-Commerce, you’ll translate business, marketing, and sales goals into effective customer experiences using Shopify expertise, sound e-commerce judgment, analytics, and technical fluency.

Requirements

Strong e-commerce judgment with the ability to connect catalog data, platform configuration, feeds, integrations, merchandising, and storefront experiences.
Strong analytical, problem-solving, and critical-thinking skills, with the ability to turn data into practical recommendations and action.
Technical fluency, including the ability to partner with developers, write clear requirements and documentation, and determine when to escalate an issue.
Comfortable using AI and automation responsibly, with sound judgment around accuracy, validation, data privacy, and company policies.
Highly detail-oriented, proactive, adaptable, and able to manage multiple priorities in a changing e-commerce environment.
Strong written and verbal communication skills, with the ability to explain e-commerce and technical information clearly and collaborate effectively with Web, Development, Marketing, Customer Service, and other cross-functional teams.
Bachelor’s degree in Marketing, E-Commerce, Business, or a related field, or equivalent professional experience.
3-5 years of direct Shopify administration experience in an enterprise-level or comparably complex e-commerce environment.
Experience partnering with technical teams and using analytics to improve e-commerce performance.
Experience supporting multiple Shopify storefronts, e-commerce migrations, or a growing multi-site platform.

Nice To Haves

Experience in publishing, media, consumer products, wellness, personal development, or another product-driven industry is a plus.

Responsibilities

Manage day-to-day Shopify operations across Hay House storefronts, including product and catalog data, collections, meta fields, navigation, pricing, promotions, merchandising, apps, integrations, and data accuracy.
Monitor storefront health, complete QA and troubleshooting, maintain product feeds and social-commerce connections, and escalate technical issues when needed.
Lead storefront merchandising and conversion rate optimization using customer and performance data to improve product discovery, navigation, promotions, cross-sells, upsells, conversion, and sales.
Partner with Marketing to execute campaigns and promotions in Shopify, and with Development to define requirements, coordinate projects, complete QA, and support production launches.
Own e-commerce reporting through Shopify, GA4, and related tools, translating performance data into insights and recommendations.
Monitor emerging channels, including social commerce, AI-referred traffic, and agentic commerce.
Use approved AI and automation tools, including ChatGPT Enterprise, to improve workflows, merchandising, efficiency, discoverability, and customer experience while maintaining appropriate human oversight.
Create and maintain SOPs and process documentation, stay current on Shopify capabilities and e-commerce trends, and recommend improvements that support efficiency, customer experience, and sales.