E-Commerce Specialist

Briggs & Stratton • Milwaukee, WI

2d • Hybrid

About The Position

As an E-Commerce Specialist, your goal is to manage, grow, and optimize the company's product portfolio across designated digital marketplace channels, including Amazon. You’ll also drive online revenue and brand presence by executing product catalog listings, implementing competitive pricing strategies, maintaining account health, and managing digital advertising campaigns.

Requirements

• Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field OR equivalent education and experience
• Minimum of three years of hands-on experience directly managing online product storefronts or marketplace merchant portals
• Strong working knowledge of e-commerce seller platform mechanics, catalog integration, and digital storefront management
• Ability to analyze sales trends, pricing margins, SKU-level profitability, and multi-channel metrics using spreadsheet and reporting tools
• Familiarity with digital advertising strategies, keyword optimization, and performance tracking metrics
• Skilled at translating technical product data into accessible consumer messaging and collaborating effectively across teams
• Strong computer skills
• Fluent in English and primary language used in area of responsibility

Nice To Haves

• Data driven
• E-commerce savvy
• Able to deep dive into problems and find resolution

Responsibilities

• Owning the end-to-end setup, catalog health, and ongoing optimization of product listings across assigned e-commerce marketplaces.
• Monitoring daily account performance metrics, listing statuses, and inventory health to ensure continuous product availability and visibility.
• Executing dynamic, data-driven pricing strategies to balance product sales volume with corporate profitability targets.
• Evaluating competitive marketplace trends, channel compliance, and demand fluctuations to adjust promotional and advertising plans.
• Conducting product-level profitability analyses, factoring in platform commissions, storage costs, and fulfillment fees.
• Collaborating with cross-functional teams to develop search-optimized content, technical specifications, and enhanced brand media.
• Translating complex technical product information into clear, buyer-friendly copy to improve conversion and minimize product returns.
• Coordinating with internal teams and external agency partners to execute, monitor, and optimize digital search and display ad campaigns.
• Conducting keyword and consumer search research to target relevant traffic while maintaining cost-effective advertising budgets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level