Senior e-commerce Merchandising Manager

Naked Wines • Denver, CO

5d • Hybrid

About The Position

The Loyalty & Retention team is searching for a Senior E-Commerce Merchandising Manager to lead digital trading across our US and Australian sites, apps, and campaigns. This role involves optimizing online customer journeys, championing the upcoming Shopify migration, and connecting more wine lovers with world-class winemakers. The position is permanent and full-time, located in Denver or Sonoma, with a hybrid work model requiring 2-3 days in the office. The compensation ranges from $115,000 to $130,000 annually, plus up to a 10% annual bonus.

Requirements

• Minimum of 5 years of proven e-commerce experience managing digital storefronts, product presentation, and site trading, ideally within DTC retail, subscription models, or consumer goods.
• Practical, hands-on experience working in Shopify.
• Comfortable using web analytics and conversion metrics (CVR, AOV, cart abandonment) to make smart trading decisions.
• Experience coaching or guiding team members and working cross-functionally across marketing, product, and supply chain teams.

Nice To Haves

• Wine knowledge is a nice bonus, but a passion for great customer experiences is what matters most!

Responsibilities

• Oversee product presentation, site merchandising, and store health to maximize customer lifetime value.
• Lead Digital Trading & Shopify Management: Shape site execution across homepages, product pages, carts, and checkout journeys. Act as a core business lead in the migration to Shopify, scoping requirements and embedding best-in-class site tools.
• Drive Merchandising Campaigns: Partner with marketing and planning teams to build seasonal trading calendars, launch new wines, test pre-orders, and create high-converting promotional moments.
• Optimize the Customer Journey: Turn site data, traffic metrics, and customer behavior into actionable improvements that boost conversion rates, average order value (AOV), and retention.
• Manage Stock & Operational Flow: Work alongside logistics, planning, and warehousing teams to protect inventory availability for core ranges and new launches across our fulfillment centers.
• Collaborate & Coach: Oversee day-to-day storefront operations for the US and Australia while partnering with our UK team to standardize global processes and mentor junior team members.
• Lead, Coach & Grow the Team: Manage and mentor the e-commerce team across the US and Australia. Foster a supportive, data-driven culture through hands-on training, clear goal-setting, and dedicated career development.

Benefits

• Compensation Range- $115,000 to $130,000 depending on location (CO or CA)
• Annual Bonus- Up to 10% based on company performance
• Health, Dental, and Vision Insurance – 90% employee coverage, 60% dependent coverage. Eligible from day 1.
• Holiday allowance – 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for volunteer efforts.
• Retirement plan – 4% employer match. Eligible from day 1.
• Wine allowance – $50 a month towards your Nakedwines.com account
• Personal Pathways – $500 annual stipend for personal growth, wellbeing activities, or professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed