Senior E-Commerce Manager (Hybrid) London - 12 Month FTC

tonies UK Limited

16h•Hybrid

About The Position

tonies is seeking a Senior Ecommerce Manager for a 12-month fixed-term contract to oversee its UK Direct-to-Consumer channel (web & app). This strategic role involves owning the strategy, trading performance, and long-term growth of the UK DTC business, aiming to drive sustainable revenue and margin growth. The position requires balancing short-term commercial performance with long-term customer and brand value, ensuring the web & app ecosystem plays a leading role in the broader UK commercial strategy.

Requirements

Extensive experience in senior ecommerce or digital commerce roles.
Proven ownership of ecommerce channels generating £25M+ revenue.
Strong commercial and strategic thinking, with the ability to balance immediate trade with long-term brand growth.
Deep expertise across ecommerce ecosystems: web, app, UX, CRO, CRM.
Strong forecasting, P&L, scenario planning, and capacity planning experience.
Experience leading cross-functional teams across marketing, retail, marketplaces, product, and operations.
Exceptional communication and stakeholder management skills.
Confidence operating at pace in a dynamic, fast-growth business.

Responsibilities

Drive Commercial Performance: Own UK DTC revenue and trading performance across web & app.
Lead weekly, monthly, and peak trading reviews, forecasting, and reporting.
Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing.
Define and optimise CRO priorities to improve conversion, AOV, and customer value.
Lead category forecasting, scenario planning, and capacity forecasting with Operations.
Lead Cross-Functionally: Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams.
Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution.
Use customer reviews and insights strategically to improve growth and customer experience.