Senior Director, Web Strategy and Operations

OutSystems

1d•Remote

About The Position

OutSystems is hiring a Senior Director, Web Strategy and Operations to own its website end to end as a strategic growth and demand-generation asset. The role is part of Global Growth Marketing, is based in the United States, and reports to the VP, Global Growth Marketing. The position is remote, with travel as needed. The role sets web strategy and leads the platform, engineering, UX, content operations, analytics, and conversion-rate optimization. It is accountable for connecting the .COM experience to pipeline and for turning web performance into measurable demand-generation outcomes. The successful candidate will inherit OutSystems’ Webflow replatform and new design system, and will develop them into a durable conversion and performance advantage while enabling marketers to create pages independently without sacrificing quality. The Senior Director leads a global web organization spanning development, infrastructure, design, content, and analytics, including internal staff, contractors, and agency partners. The role establishes a clear operating model for intake, prioritization, delivery, performance reviews, experimentation, and reporting, and manages capacity across campaign, brand, and product needs. Success is measured through web-sourced and web-influenced pipeline and ARR; visitor-to-lead and landing-page conversion; form-fill and handraiser volume and rates; time to publish; page speed and Core Web Vitals; analytics and reporting quality; platform reliability and governance; and team health, delivery predictability, and stakeholder satisfaction.

Requirements

10+ years of experience in web, digital, or growth roles.
5+ years of experience leading teams.
Experience at Director or Senior Director level.
Demand-generation experience with a demonstrated focus on conversion, including ownership of or direct accountability for a pipeline number and understanding of how a website contributes to the funnel.
Deep, hands-on knowledge of Webflow, including scaling it as an enterprise platform.
Proven ownership of design systems and information architecture at scale, across page, template, and global levels.
Strong command of web performance optimization, including page speed, Core Web Vitals, and technical practices that improve them.
A track record in conversion-rate optimization and experimentation with measurable results.
Strong web analytics and measurement expertise, including analytics platforms, tag management, event and conversion tracking, attribution, and translating data into prioritized actions.
Experience leading or closely partnering with web development and infrastructure teams, and comfort owning the technical roadmap and vendor relationships.
Fluency in UX and content operations, with sound judgment balancing brand, speed, and conversion.
People leadership and operational management experience, including building and developing teams, managing agencies and contractors, and running intake, prioritization, and delivery processes.
Experience integrating websites with the broader martech stack, such as Marketo, 6sense, and Qualified, or equivalents.
Executive presence and cross-functional influence to align Campaigns, Paid, Product, and regional teams around a shared web strategy.
Based in the United States.

Nice To Haves

SEO and answer-engine optimization experience, including structuring content for discoverability in AI answer engines.
Experience with a website replatform or migration.
B2B SaaS or enterprise software background.

Responsibilities

Own web strategy and connect the .COM experience to pipeline, partnering with Campaigns, Brand, PMMs, Paid Media, and Field & Channel so advertising, landing pages, and offers work as one system.
Set and achieve web-sourced and web-influenced pipeline targets, treating the website as a demand-generation engine.
Lead the web development team and technical foundation, including the Webflow platform, martech integrations, governance, security, reliability, and tools that enable the business to move quickly.
Make build-versus-buy and web engineering partner or agency decisions, and manage vendors and partners against quality and timelines.
Set standards for web performance, instrument performance measures, and continuously improve page speed, Core Web Vitals, and technical health across templates and campaign pages.
Own web analytics and measurement, including tracking and tagging architecture, analytics platforms, tag management, event and conversion tracking, data-layer governance, and reporting.
Define web KPIs and funnel instrumentation; ensure attribution connects with the demand-generation funnel and martech stack; and create dashboards and an insight cadence to guide decisions and prioritization.
Own end-to-end UX and information architecture, including global navigation and design systems across pages, templates, and global components.
Maintain brand consistency and proven conversion patterns while enabling fast, high-quality self-service page creation.
Own content operations and the self-service model, establishing governance, templates, and workflows that allow demand-generation and field marketers to build on-brand, high-converting pages and creative efficiently.
Build and run a CRO and experimentation program covering testing, message match, form simplicity, mobile, and speed, and improve conversion across demo requests, content pages, and campaign landing pages.
Build, lead, and develop the global web organization across development, design, content, and analytics, including internal employees, contractors, and agency partners.
Set team roles, priorities, and standards; coach and develop team members; and manage capacity across ongoing campaign, brand, and product demands.
Establish an operating rhythm with clear intake and prioritization, sprint or release cadence, performance and experimentation reviews, and reporting to leadership and cross-functional partners.
Manage a transparent, business-aligned web roadmap and report on performance, delivery, and outcomes.
Align Campaigns, Paid, Product, and regional teams around a shared web strategy.