Senior Director/Vice President Marketing (Rx and OTC)

Click Therapeutics•Boston, MA

13d•$180,000 - $280,000•Onsite

About The Position

As a Senior Director/Vice President Marketing – Rx and OTC, you will shape the overall marketing strategy for near-term launch products — spanning our prescription digital therapeutics (PDTs) and OTC product line — and build a best in class marketing organization to execute that vision. You and your team will define the brand strategy and create the narrative and materials that drive behavior change and prescriptions for Click’s PDTs, as well as lead commercialization and growth marketing for our OTC product line. The role reports to the Chief Commercial Officer. You will oversee all aspects of the marketing function, including long-term brand strategy, market shaping, promotional messaging, tactical planning, digital marketing/omnichannel engagement, etc. We are looking for someone with a strong background in pharmaceutical marketing and launch excellence that can develop the Click playbook for Prescription Digital Therapeutic (PDT) launches across multiple therapeutic areas, and who also brings hands-on performance and growth marketing expertise to drive OTC customer acquisition, conversion, and revenue growth. If you have an entrepreneurial spirit, are success-oriented and have a strong record of launching regulated products and building teams, you may be the right candidate. This is an agile position within a rapidly growing pre-IPO company in a nascent and fast-growing space. The role will be based in our NYC office, includes great benefits, and is an excellent wealth-building/equity opportunity for the right individual.

Requirements

Bachelor’s degree required; MBA, PharmD, or MPH preferred to navigate the complex intersection of business and clinical strategy.
15+ years of progressive leadership within the pharmaceutical or biotech sectors, with a proven track record across OTC/Consumer Growth Marketing, HCP Marketing, and Sales, including direct experience marketing OTC or consumer health products.
Demonstrated success leading multiple brand launches, overseeing the journey from pre-approval market shaping to post-launch pull-through.
5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
Extensive experience in developing comprehensive brand strategies, encompassing OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market-shaping initiatives (DSA/DSE).
Strategic capabilities with the ability to conceive, develop and implement multi-dimensional marketing and business plans.
Deep understanding of performance and growth marketing channels (paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
Sophisticated understanding of cross-functional ecosystems, including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.
A seasoned leader with a track record of building, mentoring, and scaling high-performing marketing teams in high-growth environments.
Expert-level oversight of multi-million dollar budgets and external vendor relationships, including AORs and promotional partners.
Exceptional communication and interpersonal skills, with the "emotional intelligence" required to drive consensus across diverse cultures and complex matrixed disciplines.
Seamlessly integrated AI into their professional workflow and personal productivity, using it as a force multiplier to move faster, think deeper, and deliver superlative results.

Nice To Haves

Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus
Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)

Responsibilities

Ownership of a best-in class marketing campaigns, including development of each product’s brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and consumers; leverage clinical and economic data to produce high impact collateral for HCP and consumer campaigns
Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels, and own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization.
Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise
Partner closely with performance/growth marketing agencies and media partners on DTC and consumer campaigns for the OTC product, including audience targeting, media planning, and measurement.
Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
Collaborate with Medical Affairs on communications strategy and KOL engagement
Manage the brand presence at key congresses
Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs)
Support the planning for future indications, international expansions, and other types of partnerships