Senior Director, US Brukinsa HCP and DTC Marketing

BeiGene

1d•$224,500 - $294,500•Onsite

About The Position

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan for both HCPs and Patients to support the brand’s 5 indications. This position reports to the US BRUKINSA brand lead.

Requirements

BA/BS degree required, MA/MS/MBA or other advanced degree preferred
BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).
5+ years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred.
5 + years of people management experience.
Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.
Experience creating a DTC TV strategy and execution.
Experience in highly competitive markets.
Strong team player who can incorporate input from others and can generate consensus through inclusion.
Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
Excellent interpersonal, oral and written communication skills.
Proven ability to grow and develop others.

Nice To Haves

Experience working in CLL is preferred.

Responsibilities

Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.
Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.
Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.
Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.
Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.
Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.
Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.
Ensure that all marketing activities conform to company guidelines and local laws.
Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.
Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget.
Coach and develop team members to achieve both business and individual objectives.