Senior Director, Subscriptions & Lifecycle Strategy

Nexstar Media Group•Dc, DC

2d•Onsite

About The Position

The Senior Director, Subscriptions & Lifecycle Strategy is a newly created role responsible for owning and growing The Hill's subscription business from the ground up. This is a builder position. You will inherit a product at launch and be responsible for scaling it, setting the strategy, and doing the work required to hit growth targets. You are equally comfortable thinking through a pricing strategy and reviewing a campaign brief. You understand how users move through a product, where value is created and lost, and how to build the subscription experiences, upsells, and lifecycle programs that turn readers into long-term paying members. About The Hill Established in 1994, The Hill is the country's definitive digital source for non-partisan political news and information. Inside the Beltway, it's known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, The Hill's trusted content is shared more often on social media than any other major political news brand in America. Our properties include TheHill.com, reaching a monthly audience of 41M; Hill.TV, the largest independent video platform within the Beltway with 1.4B annual views; The Hill's print edition, one of the most influential sources for law and policy makers; Elevate Studios, creating breakthrough branded content offerings for leading marketers; and The Hill Events, which hosted 70 virtual events last year, featuring 92 Members of Congress and 88 industry leaders in meaningful policy discussions. Now expanding into subscription, The Hill is building Hill Insider, its first paid membership product, and investing in the team and infrastructure to grow a scalable subscription business across the Nexstar portfolio.

Requirements

8+ years in subscription growth, digital product, or lifecycle strategy
Demonstrated track record of owning subscription growth targets in a consumer-facing digital product, ideally from an early or growth stage
Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention
Strong product instincts with the ability to read user behavior and translate it into product and lifecycle decisions
Proven ability to influence and drive results in a matrixed organization without full organizational control
Hands-on operator comfortable moving between strategy and execution without losing sight of either
Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms
Bachelor's degree required

Nice To Haves

Media industry experience preferred, political or news media a plus
advanced degree a plus

Responsibilities

Own the P&L and subscriber growth targets for The Hill Insider, with scope expanding to include other Nexstar subscription efforts over time
Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn
Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership
Develop the business case for new subscription initiatives, product expansions, and upsell opportunities
Use deep understanding of the user journey across both free and paid experiences to identify where subscription value is created, where it breaks down, and what interventions will move the needle
Partner with product and editorial to develop subscription experiences, member benefits, and upsell paths grounded in how users behave
Own the strategic roadmap for lifecycle marketing: onboarding, engagement, churn intervention, renewal, and win-back
Translate subscriber behavior and data into product decisions, connecting what users do to what the product should become
Work hands-on with the subscription team day-to-day, reviewing briefs, pressure-testing hypotheses, and unblocking execution
Manage internal shared services relationships with engineering, design, and PMO, ensuring the subscription roadmap is resourced, prioritized, and delivered
Align editorial, marketing, revenue, and product around shared subscription goals without always having direct authority over those functions
Serve as the escalation point for decisions that span multiple functions or require senior alignment