Retention & Lifecycle Marketer (Email, SMS & Subscriptions)

Primal Storm

4d•Remote

About The Position

Primal Storm is a rapidly growing D2C company that has achieved $1M+/month in revenue in just 9 months and is scaling to $5M/month by December. They are seeking a Retention & Lifecycle Marketer to take full ownership of their email, SMS, and subscription lifecycle program. This role is focused on driving revenue and customer retention, not just sending emails. The company's mission is to empower men toward a healthy lifestyle through natural products and community, with a focus on restoring balance and helping men thrive. The team is described as highly driven and collaborative, with founders actively involved in the day-to-day operations.

Requirements

3+ years in DTC retention, using Klaviyo, email, SMS, and subscriptions.
Proven success improving revenue, churn, repurchases, or LTV.
Strong lifecycle skills across flows, segmentation, testing, and deliverability.
Proactive and data-driven, with clear communication and strong ownership.
Conversion over aesthetics.
Ideas backed by performance.

Nice To Haves

Campaign-only marketers without lifecycle, subscription, or deliverability experience.
Candidates without proven retention or revenue results.
Reactive marketers who rely on discounts or need constant direction.

Responsibilities

Take full ownership of retention performance across Klaviyo email, SMS, and subscriptions.
Complete a full lifecycle, segmentation, and deliverability audit within the first 30 days.
Build and optimize 12–16 key automated flows within the first 60 days.
Create and follow a clear weekly email and SMS campaign calendar.
Track churn, repurchase rate, revenue per recipient, and customer LTV every week.
Improve early subscriber retention through onboarding, education, habit-building, and payment recovery.
Run and document at least one meaningful A/B test each week.
Report results weekly and prioritize the next actions based on their expected revenue impact.