Senior Director, Strategy
About The Position
The Senior Director, Communications Planning, leads the development of brand communications strategies across assigned accounts. As a trusted strategic partner, this role uses creative and analytical thinking to solve marketing and business challenges and shape how brands appear across the media ecosystem. The Senior Director collaborates with internal teams and partner agencies to connect brands and audiences, and brings together data, media, and creative to drive results. A central responsibility is mastering and implementing PHD’s proprietary Omni Workflow planning workspace across campaigns. Nested within Omni, OMG’s marketing orchestration and insights platform, Workflow supports real-time collaboration and connected campaign planning, from research and audience building through channel selection and optimization. The role architects the communications blueprint with partner agencies and justifies its delivery against client brand and business objectives. The Senior Director develops and articulates communications strategies that guide planning and investment teams toward measurable business outcomes. The role serves as a day-to-day strategic lead and trusted advisor to senior client stakeholders, builds collaborative and transparent relationships, and ensures integration across creative, media, data, and technology. It measures communications effectiveness through clear KPIs, connects media performance to brand and business growth, and nurtures curiosity and excellence within the team.
Requirements
- 8–15 years of industry experience, with a strong foundation in communications or media planning.
- Proven ability to translate brand and business goals into integrated communications strategies.
- Experience managing multiple projects and teams simultaneously.
- Strong client relationship management skills and confidence engaging senior stakeholders.
- Collaborative and empathetic leadership style that encourages growth and curiosity.
- Experience leveraging consumer insights to shape strategic recommendations.
- Familiarity with integrating creative, media, PR, and other marketing disciplines.
- Solid understanding of advertising, marketing, and media fundamentals, including how media channels work together to influence audiences.
- Excellent presentation and storytelling skills to engage and inspire clients and teams.
Nice To Haves
- Passion for culture, trends, and human behavior that shape how people connect with brands.
Responsibilities
- Develop and articulate brand communications strategies across assigned accounts.
- Translate client brand and business objectives into integrated communications strategies and plans.
- Architect communications blueprints and work with partner agencies to justify their delivery against client objectives.
- Master and implement Omni Workflow across campaigns, supporting connected planning from research and audience building to channel selection and optimization.
- Guide planning and investment teams toward measurable business outcomes.
- Inspire teams and clients to use media creatively as a lever for growth.
- Serve as the day-to-day strategic lead and trusted advisor for senior client stakeholders.
- Build strong client relationships based on collaboration, transparency, and impact.
- Align and integrate internal and external teams across creative, media, data, and technology.
- Measure communications plan effectiveness using clear KPIs and connect media performance to brand and business growth.
- Nurture curiosity and excellence within the team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
